The Media 's Influence On Society Essay

1795 Words May 8th, 2016 null Page
The media plays an important role in most people’s lives, which is why it should be more diverse and include more genders. Entertainment should be easy to connect to—to put oneself in a virtual world that may be completely artificial but feels natural. Music is supposed to connect with individuals on a personal, often times on an emotional, level; video games are meant to make everyone feel like a hero; television shows, commercials, books, and magazines are supposed appeal to and represent everyone equally. With this influence and large audience, media is one of the best ways to introduce and reinforce the idea of different genders. In fact, McInroy and Craig claim that the media is the main source of transgender (“nonbinary”) and nontransgender 's knowledge about transgender issues, thus concluding that the media 's portrayal of these people affects the public 's attitudes and the lives of transgender individuals (606). However, as McInroy and Craig’s research reveals, many LGBTQ participants stated that transphobia was a major problem in the media, perhaps even more of a problem than homophobia (609). Yet, the media seems to focus only on the binary two, and it has its reasons.
Gendered products are designed in order to target a specific group of people. This “product” can be practically anything: a song, a video game, a television show, a book, a toy, and more. Segmentation is a marketing strategy used to target certain groups of people in order to get the most profits.…

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