The Concern Of The Consumption Of Materialistic Goods : It Is The Privilege Of Human Nature

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Despite us being aware of the real problems of the consumption of materialistic goods we still conform to it. With that being said Marcuse (2009) argues that to a certain degree the general unhappiness has decreased rather than increased. The individual’s awareness of the existing repression is blunted by the manipulated boundaries of their consciousness. This course of action alters the contents of happiness. Happiness is not in the simple emotion of satisfaction but in the truth of freedom and satisfaction. Happiness involves knowledge: it is the privilege of human nature. In the midst of the decline in consciousness, due to the control of information from the culture industry and, with the assimilation of individual into mass communication, knowledge is administered and constrained. The individual does not really know what is going on; the overpowering apparatus of education and entertainment joins them with all the others in a state of anaesthesia from which all harmful ideas tend to be denied access. And since knowledge of the whole truth is hardly helpful to happiness, such general anaesthesia makes individuals happy, Marcuse (2009). Our knowledge is being manipulated by the mass culture in order to consume and this is solely due to the power of the elite of the capitalistic society in which we live in. In Western societies, we are currently ingrained with the idea that the purchasing of material good produces happiness, Miller and Thomas (2009). As a consequence of…

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