Tall beer bottles, Heartbreak Hotel, ducktail haircuts, spike heels, flat heels, hula hoops, and Mello-Rolls dominated the late 50s and early 60s. When I grew up you had to go to a candy store or drugstore to get ice cream in days gone by because home freezer storage was rare in those days. A Mello-Roll was a three-inch-long ice cream drum about one inch in diameter, wrapped in peel-away paper with a blue print on it that sometimes blotted onto the ice cream itself. The candy store operator would peel the paper off gingerly and drop the roll into the rectangular collar of a short-stemmed cone with a flat bottom. Ice cream was sheer joy in those days, a texture so silky the tongue actually slid across the ice cream with each lick. The richness
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All three brands are made in the same factory using different labels. One of the special features of the cone was that it had a flat bottom, enabling the server to place it on the counter while he or she took cash and made change. For retail stores in Canada, the Mello-Rolls were packed twenty four to a carton. For home service, they were wrapped in fours. A Mello-Roll ice cream assembly line’s starting point was a freezing machine called a Vogt Instant Freezer invented by C. W. Vogt in 1930. In the V.I.F. ice cream mix, air is pumped into the freezer barrel and then rapidly frozen to a stiff consistency. The ice crystals were so small that they gave an exceptionally smooth and creamy ice cream much better than any other batch-wise fast freezing ice cream process that had existed prior to its production. The overrun percentage of added air that gives ice cream its brick consistency can be controlled to different …show more content…
A tube former and filler wrapped the bar with two continuous pieces of paper, forming paper tabs on each side that would later serve as handles for unwrapping. Mel-O-Rolls came in three standard flavours: vanilla was the most popular followed by chocolate and to a much lesser degree strawberry Occasionally other promotional flavours were made, one of which was black raspberry and which could have been mistaken for grape (if you didn’t taste it) since it was light purple Mel-O-Rolls were a Borden Co product and were marketed during the 1930s to the early 1960s in the New York market Distribution was mostly in candy stores because it offered the ideal portion control method of dispensing ice cream As this type of outlet. In my day the only available flavours were chocolate, vanilla and, I think, strawberry (in those days, ice cream came in very few flavours anywhere). An advantage to the operator was that inventory could be tightly controlled, unlike scooped ice cream. The server never touched the ice cream, since the customer merely had to grab the two ends of the wrapper and unroll the product while it was still in the
All three brands are made in the same factory using different labels. One of the special features of the cone was that it had a flat bottom, enabling the server to place it on the counter while he or she took cash and made change. For retail stores in Canada, the Mello-Rolls were packed twenty four to a carton. For home service, they were wrapped in fours. A Mello-Roll ice cream assembly line’s starting point was a freezing machine called a Vogt Instant Freezer invented by C. W. Vogt in 1930. In the V.I.F. ice cream mix, air is pumped into the freezer barrel and then rapidly frozen to a stiff consistency. The ice crystals were so small that they gave an exceptionally smooth and creamy ice cream much better than any other batch-wise fast freezing ice cream process that had existed prior to its production. The overrun percentage of added air that gives ice cream its brick consistency can be controlled to different …show more content…
A tube former and filler wrapped the bar with two continuous pieces of paper, forming paper tabs on each side that would later serve as handles for unwrapping. Mel-O-Rolls came in three standard flavours: vanilla was the most popular followed by chocolate and to a much lesser degree strawberry Occasionally other promotional flavours were made, one of which was black raspberry and which could have been mistaken for grape (if you didn’t taste it) since it was light purple Mel-O-Rolls were a Borden Co product and were marketed during the 1930s to the early 1960s in the New York market Distribution was mostly in candy stores because it offered the ideal portion control method of dispensing ice cream As this type of outlet. In my day the only available flavours were chocolate, vanilla and, I think, strawberry (in those days, ice cream came in very few flavours anywhere). An advantage to the operator was that inventory could be tightly controlled, unlike scooped ice cream. The server never touched the ice cream, since the customer merely had to grab the two ends of the wrapper and unroll the product while it was still in the