The advertisements used for Honey Nut Cheerios are meant to appeal to the consumer through emotional and logistical appeals. With the use of fallacies like the false cause fallacy and the scare tactic fallacy, the ad wants its consumers to feel good about purchasing their product. The false cause fallacy is described by Donna Woolfolk Cross in her article, “Propaganda: How to Not Be Bamboozled,” as “A cause-and-effect relationship that may not be true”. The Honey Nut Cheerios advertisement uses the false cause fallacy, a logistical fallacy, by providing the consumer with empty claims about lowering cholesterol. The claim that Honey Nut Cheerios lowers cholesterol is an oversimplification of the relationship between both the cereal and the effects
