Cognitive Dissonance And Its Effects On Society Essay

1799 Words Nov 8th, 2016 8 Pages
Molly Crockett and colleagues at the University College London were interested in measuring how much a person cares for another, relative to caring for themselves. They observed volunteers who were asked to make a series of decisions “between different amounts of money and different amounts of moderately painful eclectic shocks” (Crockett). Through their research, they were able “calculate how much a person was willing to sacrifice to prevent shocks to either themselves or to the receiver” (Crocket). Cognitive dissonance is the discomfort that a person feels when two of their cognitions, such as beliefs and attitudes, conflict with each other. It also occurs when a person behaves in ways that are inconsistent with their conception of themselves. An example of cognitive dissonance is college students knowing that binge drinking may be harmful but still going on binges, despite their acknowledgment of it’s harmful effects. Cognitive dissonance can result in an unpleasant feeling and it is this uncomfortable feeling that cause a change in one’s behavior.
Cognitive dissonance can also change a person’s attitude in three ways. The first way is done by convincing oneself of some other positive attributes of a behavior that may outweigh the negative attribute or changing one’s attitude completely so their ideals are parallel with their behaviors. A second way cognitive dissonance may change attitude is by admitting to a smaller error, rather than complete acceptance of the…

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