Caso Humana Inc Essay

4222 Words Jun 1st, 2013 17 Pages
Executive Summary
As a Fortune 150 company with a 45-year history in the health industry and more than eleven million members under its wings, Humana has become one of the largest health benefit company in the U.S. With its slogan, “Guidance when you need it most”, Humana has gain their success through their diverse business units, outstanding wellness program and reliable customer service. The company is basically operates through two business division: government and commercial. The government division serves everyone who is enrolled in government-sponsored program such as Medicare, Medicaid and TRICARE. On the other hand, the commercial division handles employers groups and individuals under fully insured medical or specialty
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In fact, Humana’s CEO, Michael McCallister, was named by Forbes Magazine as the third best-performing CEO for his pay.
Nevertheless, Humana still needs to carefully pay attention to their competitors such as Aetna and AMERIGROUP and continuously improving their standard. Currently, there is a price war going on in the HMO’s industry which pushes Humana to further adopt a lower pricing strategy in order to steal market share from its competitors. In addition, the HMO industry is considered as a high risk business that might derive potential lawsuits and negative public opinions. Humana needs to practice their business legally and ethically. They need to keep reminding themselves that customer is their main assets and it is very important for them to always put customer needs on top of everything else.
Table of Contents
Executive Summary 2
Company Analysis 4
Trend Analysis 5
Competitors Analysis 8
SWOT Analysis 10
Question #1 13
Question #2 15
Question #3 15
Works Cited 16
Appendices 20
Company Analysis
Since the case in 2003, a lot has been going on for Humana Inc. In 2004, Humana Inc. initiated its Humana Military Healthcare Services (HMHS); a subsidiary that provided military personnel serving in Puerto Rico with healthcare services for themselves and their eligible family members. Also in 2004, Humana Inc. renamed and re-marketed its Rx Impact Plan. This plan, renamed from Rx Allowance Plan, creates an

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