The power of identity to motivate face memory and virus and individuals
Use biracial individuals to prime one of the racial identities pg780
also reactions to a silent race identity is prime differently between biracial people pg780
Individuals have a hard time recognizing faces of different races outside of their own this is called own race bias or cross race effect less exposure to people of another race make it hard to the diverge from the normality of one’s own racial characteristics pg780
Characterization individual model CIM states that individual can be motivated to create a bias if one racial identity is primed over another for example if a there was a person that identifies as biracial and the races where white and black and if the black side is primed they will commit an ORB biased towards their white identity and vice a versa pg781 …show more content…
Biracial people have less ORB the non biracial individuals stating that a person with more than one racial identity is likely to see less race bias when not primed pg781
ORB (Bias) do not occur from differences but from the lack of engagement in thought for the outer groups for example if you consider yourself white and don’t engage in thought of other racial you could see how trying to identify similarities between the two groups would be difficult pg 781
so when prime to think about another racial identity you could see and increasing difficulty trying to find similarities between the two groups (inner and outer) because of lack of engagement into the thought of the opposite group pg781
Memory affect appeared to be higher when one is motivated by relevance to oneself pg781
social category serve as one such cute to motivate relevance other fundamental cues motivate relevant are power or potential threat to safety can override social category cues