Brand New

using Facebook: • Strengthens a restaurant’s online presence • Gain potential consumers and develop relationships with existing customers o Ability to interact with customers and their friends • Opportunities to talk to target audience • Drives brand loyalty There are many reasons a restaurant should create a Facebook account. To begin, creating a Facebook account will strengthen a restaurant’s online presence. Search engines,…

Consumer perception is a very important factor for any business with a new product or an existing one. Consumer perception is driven from the nature of attitudes. Cooper and Schindler (2014) states “An attitude is a learned, stable predisposition to respond to oneself, other person, objects, or issues in a consistently favorable or unfavorable way.” (Cooper & Schindler, 2014, p. 268-269). Understanding consumer perception helps a business understand why the consumer purchased the items they…

A brand loyal customer virtually always purchases the same brand, while a non-loyal customer typically changes the brands based on availability, convenience, price, or a brand promotion. When individuals are highly concerned about their purchases within a product category, they are persuaded to establish strong preferences and develop brand loyalties more readily. Attitudes have been associated to behaviors, but one may bold a promising attitude towards a brand but not purchase it because of…

leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories for a variety of sports and fitness activities. NIKE sells its products under its own brand, as well as, Air Jordan, Nike Blazers, Nike+ Air, Force 1, Nike Dunk, Air Max ,Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Starting the way from the mission statement “If you have a body, you are an athlete, the company’s main objectives to minimize…

However, in the long run it can bring additional economic value. Building brand equity can be the key for add-ing economic value as it helps establishing the brand value of a company and increases the organization’s competitiveness (Kang & Namkung, 2017). With regards to this, a balanced CSR strategy can positively influence the image of a company and thus can have an…

wearing similar clothing as themselves but still hoping to be different from others. Being audacious and stern at the same time, they pose high requirements about the fashion and have acute understanding about brand, but are unwilling to yield to the dominant standards. For fashionable brands, the young consumers create a real challenge for them. On one hand, they remain as an economic source that can by no means be neglected; on the other they represent the direction of the market development…

restaurants. Indeed, very few attentions is given to the satisfaction of the customers during interactions (order placements, delivery of the food etc.). Many signs in each restaurant also advice customers to stay less than 30min in order to make space for new customers. Eventually, McDonald’s lacks of flexibility in term of innovation compared to other fast food 2 http://www.forbes.com/sites/panosmourdoukoutas/2015/01/29/mcdonalds-most-important-advantage/ 5 C. A NEED TO CHANGE McDonald’s…

Tim Horton’s strengths lie in their iconic brand that has been trusted by millions of consumers for over 50 years. Its reputation is unmatchable which has created strong customer loyalty. Tim Horton’s strives for consistency and quality of their products, time and time again. Tim Horton’s three channel distribution network is effective and cost saving and ultimately satisfies with customers on time with their “freshly baked goods”. Tim Horton’s is a leader in sustained environmental…

main advantages of Ben & Jerry’s ice cream in New Zealand is that they not only provide an all natural product, but their ingredients are ethically sourced as well. A few competitors such as MovenPick, New Zealand Natural, and Deep South use natural ingredients. However, neither company mentioned using ethically sourced ingredients. In addition, Ben & Jerry will differentiate themselves because they will be one of the only “fun” ice cream parlors. New Zealand has average and highly sophisticated…

It is said that branding implies naming a new born baby. We should think this with regards to business, before any item is launched into a market, it is to be named or in the greater part a symbol or image is to be fixed, so that it is easily separated from the contender 's items. Brand simplifies customer 's purchase choices and makes them confident about their buys. “A brand is a name, symbol, design or mark that enhances the value of product beyond its functional purpose”. (Farquhar, 1989)…