Swot Analysis For Tim Hortons

Tim Horton’s strengths lie in their iconic brand that has been trusted by millions of consumers for over 50 years. Its reputation is unmatchable which has created strong customer loyalty. Tim Horton’s strives for consistency and quality of their products, time and time again. Tim Horton’s three channel distribution network is effective and cost saving and ultimately satisfies with customers on time with their “freshly baked goods”. Tim Horton’s is a leader in sustained environmental consciousness, almost all of their products are recyclable and environmentally friendly.
In order to stay on top of competition, Tim Hortons needs to innovate new and creative products keeping in mind healthier options as consumer trends change. There is a world of opportunity especially in china and India, through joint ventures Tim Hortons can share with the world the great Canadian coffee. …show more content…
Indirect competitors the likes of K-cups and pop and mom shops. New government regulations regarding minimum wages and employment laws can have significant impacts on Tim Horton’s revenues.
Tim Hortons has a lot of room for improvement. Tim Hortons is a house brand in Canada, however it is a very little known brand outside of North America. They offer a limited selection of products and U.S. expansion has been sluggish. As Tim Horton’s tries to compete with competitors and keep prices competitive while retaining value, it has had a negative consequence on franchise