A brand loyal customer virtually always purchases the same brand, while a non-loyal customer typically changes the brands based on availability, convenience, price, or a brand promotion. When individuals are highly concerned about their purchases within a product category, they are persuaded to establish strong preferences and develop brand loyalties more readily. Attitudes have been associated to behaviors, but one may bold a promising attitude towards a brand but not purchase it because of greater attitudinal extremity toward another brand. Commitment as a constant preference that was bound by an attitude of resistance to change. Commitment to a relationship is a relatively stable, strong, and intense psychological state or attitude towards
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These differences may be rational and tangible – related to product performance of the brand – or more symbolic, emotional, and intangible – related to what the brand represents”.
Mariotti (1999) defines a brand as “a simplified ‘shorthand’ description of a package of value upon which consumers and prospective purchasers can rely to be consistently the same (or better) over long periods of time. It distinguishes a product or service from competitive offerings”. The key to ensure brand loyalty is to increase the value of the brand in the mind of the consumer. To build brand value, factors such as product improvements, package design, communicating the competitive positions and promotion.
Why Branding …show more content…
“Legendary brand names can distribute product profit and guide them to higher remember ness of advertised benefits than non-famous brand names”. There are many unknown brand names and alternatives offered in the market place. The brand names are appreciated and admired by the consumers. Brand name is the conception of a picture or the expansion of a brand character and is a luxurious and time intense process. Brand name is essential for the firm to magnetize clients to acquire the product and manipulate replicate purchasing
These differences may be rational and tangible – related to product performance of the brand – or more symbolic, emotional, and intangible – related to what the brand represents”.
Mariotti (1999) defines a brand as “a simplified ‘shorthand’ description of a package of value upon which consumers and prospective purchasers can rely to be consistently the same (or better) over long periods of time. It distinguishes a product or service from competitive offerings”. The key to ensure brand loyalty is to increase the value of the brand in the mind of the consumer. To build brand value, factors such as product improvements, package design, communicating the competitive positions and promotion.
Why Branding …show more content…
“Legendary brand names can distribute product profit and guide them to higher remember ness of advertised benefits than non-famous brand names”. There are many unknown brand names and alternatives offered in the market place. The brand names are appreciated and admired by the consumers. Brand name is the conception of a picture or the expansion of a brand character and is a luxurious and time intense process. Brand name is essential for the firm to magnetize clients to acquire the product and manipulate replicate purchasing