1. The purposes to take the research is to understand its urgency and nececcity. It serves as the base of marketing since understanding of TA preference, behavior, decisions, etc is very important for any marketing decisions. A research can give us as marketers an explanation, a prediction, monitoring, discovery and hypothesis testing.
There are 2 types of research - qualitative and quantitative. The characteristics are:
1. Empritical - own data of the researcher that is received through experience
2. Logical - based on explaining the results from a logical perspective
3. Cyclical - has problem at the beggining and in the end
4. Analytical - uses analytics to look throught data
5. Methodical - no bias usage of systematic method and procedures …show more content…
Write a research proposal
6. Collect data
7. work with data - edit, find the way of coding, analyze
8. Write a research report, cite
3. Cervellon, M. (2012). Victoria's dirty secrets: Effectiveness of green not-for-profit messages targeting brands. Journal of Advertising, 41(4), 133. doi:10.2753/JOA0091-3367410409
DuWors, R. E., & Haines, G. H. (1990). Event history analysis measures of brand loyalty. Journal of Marketing Research, 27(4), 485-493.
Knox, S., & Walker, D. (2001). Measuring and managing brand loyalty. Journal of Strategic Marketing, 9(2), 111-128. doi:10.1080/713775733
Park, J., & John, D. (2010). Got to get you into my life: Do brand personalities rub off on consumers? Journal of Consumer Research, 37(4), 655-669. doi:10.1086/655807
Punniyamoorthy, M., & Prasanna Mohan Raj, M. (2007). An empirical model for brand loyalty measurement. Journal of Targeting, Measurement and Analysis for Marketing, 15(4), 222-233. doi:10.1057/palgrave.jt.5750044
4. A typical journal article has a scientific format. It allows to communicate the findings in a uniform manner. Also, the structure gives an opportunity to readers to go straight to the most interesting part of the proccess and read just …show more content…
Literature cited additional information
Appendix (Optional)
5. Providing false data to the client that is either not accurate or created by the researcher. Such unethical behavior can cost a lot of money and customer loss to the investor/brand who believes that the data is reliable.
6. Interview will be a typical qualitative study. Helps to understand inner reasons, opinions, and motivations. Can help to uncover treands throught thoughts and opinions, look at the problem. Common methods are foucs groups, individual interviews, and observations. Such research is usually expensive.
Survey will be a typical quantitative study. Generates numerical/statistical data. Used to look at the attitudes, opinions, behaviors thorugh numbers analyzis from a larger sample population. It helps to formulate facts. Different types of surveys can help with such research: online surveys, paper surveys, mobile surveys, kiosk surveys...It can also be a face to face interview that requires just facts, not details, telephone interviews, website polls…
7. Marketing analytics takes into consideration all marketing efforts across all chanels over a certain time, which helps to make a reliable decision and help to have a more effective program
There are 2 types of research - qualitative and quantitative. The characteristics are:
1. Empritical - own data of the researcher that is received through experience
2. Logical - based on explaining the results from a logical perspective
3. Cyclical - has problem at the beggining and in the end
4. Analytical - uses analytics to look throught data
5. Methodical - no bias usage of systematic method and procedures …show more content…
Write a research proposal
6. Collect data
7. work with data - edit, find the way of coding, analyze
8. Write a research report, cite
3. Cervellon, M. (2012). Victoria's dirty secrets: Effectiveness of green not-for-profit messages targeting brands. Journal of Advertising, 41(4), 133. doi:10.2753/JOA0091-3367410409
DuWors, R. E., & Haines, G. H. (1990). Event history analysis measures of brand loyalty. Journal of Marketing Research, 27(4), 485-493.
Knox, S., & Walker, D. (2001). Measuring and managing brand loyalty. Journal of Strategic Marketing, 9(2), 111-128. doi:10.1080/713775733
Park, J., & John, D. (2010). Got to get you into my life: Do brand personalities rub off on consumers? Journal of Consumer Research, 37(4), 655-669. doi:10.1086/655807
Punniyamoorthy, M., & Prasanna Mohan Raj, M. (2007). An empirical model for brand loyalty measurement. Journal of Targeting, Measurement and Analysis for Marketing, 15(4), 222-233. doi:10.1057/palgrave.jt.5750044
4. A typical journal article has a scientific format. It allows to communicate the findings in a uniform manner. Also, the structure gives an opportunity to readers to go straight to the most interesting part of the proccess and read just …show more content…
Literature cited additional information
Appendix (Optional)
5. Providing false data to the client that is either not accurate or created by the researcher. Such unethical behavior can cost a lot of money and customer loss to the investor/brand who believes that the data is reliable.
6. Interview will be a typical qualitative study. Helps to understand inner reasons, opinions, and motivations. Can help to uncover treands throught thoughts and opinions, look at the problem. Common methods are foucs groups, individual interviews, and observations. Such research is usually expensive.
Survey will be a typical quantitative study. Generates numerical/statistical data. Used to look at the attitudes, opinions, behaviors thorugh numbers analyzis from a larger sample population. It helps to formulate facts. Different types of surveys can help with such research: online surveys, paper surveys, mobile surveys, kiosk surveys...It can also be a face to face interview that requires just facts, not details, telephone interviews, website polls…
7. Marketing analytics takes into consideration all marketing efforts across all chanels over a certain time, which helps to make a reliable decision and help to have a more effective program