Furthermore, studies have shown advertisements with consistent visual elements make strong and brand identity and the brand identity is successful when consumers could recognize the brand without seeing its logo and without reading any texts (Phillips, McQuarrie, and Griffin 4). Since the pattern of the visual elements in the images on Victoria’s Secret’s Instagram is consistently and identically constructed and presented, the brand identity is evident and recognizable to the
Furthermore, studies have shown advertisements with consistent visual elements make strong and brand identity and the brand identity is successful when consumers could recognize the brand without seeing its logo and without reading any texts (Phillips, McQuarrie, and Griffin 4). Since the pattern of the visual elements in the images on Victoria’s Secret’s Instagram is consistently and identically constructed and presented, the brand identity is evident and recognizable to the