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3 Cards in this Set

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  • Back
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How is growth measured

Sales turnover


Numbers employed


Market share


Stock market value


Value of its assets

How do firms grow

Internal growth(finding new markets)


External grow:


Horizontal integration


Vertical integration


Conglomerate

Direction of growth

Why do some firms grow

Increase market share and power


Increase sales


Exploit economies of scale (reaching productive efficiency. LRAC =down)


Withstand economic downfall


Greater profits