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How is growth measured
Sales turnover
Numbers employed
Market share
Stock market value
Value of its assets
How do firms grow
Internal growth(finding new markets)
External grow:
Horizontal integration
Vertical integration
Conglomerate
Direction of growth
Why do some firms grow
Increase market share and power
Increase sales
Exploit economies of scale (reaching productive efficiency. LRAC =down)
Withstand economic downfall
Greater profits
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