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8 Cards in this Set
- Front
- Back
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Affect:
Pham, Michel (1998), “Representativeness, relevance, and the use of feelings in decision making,” |
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Affect:
Andrade, Eduardo B. (2005), “Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms,” |
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Affective vs. Cognitive Antecedents of Attitudes and Choice:
Mitchell, Andrew A. (1986), “The effect of Verbal and Visual components of Advertisements on Brand Attitudes and Attitude toward the Advertisement,” |
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Affective vs. Cognitive Antecedents of Attitudes and Choice:
Zajonc, Robert B. and Hazel Markus (1982), “Affective and Cognitive Factors in Preferences,” |
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Affective vs. Cognitive Antecedents of Attitudes and Choice:
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Affective vs. Cognitive Antecedents of Attitudes and Choice:
Edwards, K. (1990), “The interplay of affect and cognition in attitude formation and change,” |
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Affective vs. Cognitive Antecedents of Attitudes and Choice:
Shiv, B. and Nowlis, S. (2004), “Effects of Distraction while Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice,” |
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Affective vs. Cognitive Antecedents of Attitudes and Choice:
Shiv, Baba and Alexander Fedorikhin (1999), “Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making,” |
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