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41 Cards in this Set
- Front
- Back
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accessibility
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The quality and ease of use of a Web site by people who use assistive devices or people with disabilities.
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active link
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A text hyperlink that is in the process of being clicked
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Additive color system
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A system of color that uses red, green, and blue as its primary colors; also called RGB system
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Asset
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Any object you use in a Web site, such as an image, a color, a URL, a Flash object, a Shockwave object, a movie, a script, a template, or a library item that you use throughout a Web site
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Assistive Device
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An apparatus that provides a disabled person with alternate means to experience electronic and information technologies.
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comps
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A comprehensive, fully developed, detailed drawing that provides a complete preview of what the final design will look like; also called a storyboard
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Dependent Files
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A file, such as a graphics files, that is used in a Web Page.
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Document Encoding
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A setting that specifies how digital codes will display the characters in the Web page. The default setting for English and other Western European languages is Western European.
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End-user Scenarios
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An imagined situation in which the target audience might access a Web site; used to envision actual conditions that an end user will experience while visiting the Web site.
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Flowchart
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A diagram of geometric shapes connected by lines that shows steps in sequence; in Web Design, a visual representation of the hierarchical structure of the pages within a site.
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Font
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A set of letters, numbers, and symbols in a unified typeface.
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Font Color
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The colors that is applied to a font.
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Font Size
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The size of a font
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Font style
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The stylistic attributes such as bold, italic, and underline that are applied to a font.
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Generic Font Families
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One of the three categories of typefaces: serif, sans-serif, and mono (monospaced).
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Hexadecimal
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A number system that uses the digits '0' through '9' to represent the decimal values '0' through '9', plus the letters 'a' through 'f' to represent the decimal values '10' through '15'.
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hexadecimal color codes
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A six-digit number (used instead of color names) in the form of #RRGGBB where RR is replaced by the hexadecimal color value for red, GG is replaced with the green value, and BB is replaced with the blue value. The specified amounts of each of these colors are mixed together by the system to create the color you specify.
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Layout
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The position of elements, for a Web site, on the computer screen.
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Main Navigation System
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The interface that visitors use to move through a Web site.
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Margins
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A measurement that specifies the amount of space that surrounds an object in a page.
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Market Research
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The careful investigation and study of data about the target audience's preferences for a product or service as well as the evaluation of products or services of competitors.
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Metaphor
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A comparison in which one object, concept, or idea is represented as another.
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Monospaced Fonts
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A typeface in which each letter takes exactly the same width in the line; for example, the letter i (a thin letter) takes the same amount of space as the letter m.
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Page Properties
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Attribute that applies to an entire page rather than to only an element in a Web page.
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Proportional Fonts
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A typeface in which each letter takes up a different width on the line proportional to the width of the letter. For example, the letter i takes less space than the letter m.
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Remote Server Definition
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The settings stored on the computer that you are using that tells Dreamweaver where the remote server is located and how to connect to it; enables you to put the site on a Web server to that it can be seen on the Web.
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RGB System
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A system of color that uses red, green, and blue as its primary colors (RGB stands for red, green, and blue); also called the additive color system.
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Sans Serif Typefaces
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A typeface in which the serifs are absent.
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Scope Creep
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A problem that occurs when additional elements and requirements are added to a project, causing it to grow in size, complexity, cost, and so on.
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Search Engine
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A website whose primary function is to gather and report the information available on the Web Related to specified keywords or phrases.
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Serif Typefaces
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A typeface in which a delicate, horizontal line (called a serif) finishes the main strokes of each character; for example, the horizontal bars at the top and bottom of an uppercase M.
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Site Concept
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A general underlying theme that unifies the various elements of a site and contributes to the site's look and feel.
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Site Metaphor
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A visual extension of the site concept, which reinforces the site message and the site goals, helping to create a unified site design.
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Subtractive Color System
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A system of color that uses cyan, magenta, and yellow as its primary colors; all other colors are created by mixing these primary colors.
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Target Audience
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The group of people whom you would most like to use your product or service.
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Text Link
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A hyperlink that has not yet been clicked.
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Usage Logs
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A digital record of every visit to a Web site; it includes information such as the visitors ISP, pathway through the site, browser and operating system, and so on.
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User Profile
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The demographic information you gather about the characteristics of the target audience.
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Visited Link
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A text hyperlink that has been clicked.
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Web Safe Color Palette
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The 216 colors provided Web Designers a reliable color palette to work with when many computers could display only 256 colors at a time; currently disregarded because today's computers can display 16+ million colors.
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White space
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The empty space in a page.
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