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12 Cards in this Set

  • Front
  • Back
Conservative
today this term refers to those who generally support the social and economic status quo and are suspicious of efforts to introduce new political formulae and economic arrangements. Conservatives believe that a large and powerful government poses a threat to citizens’ freedom
Liberal
today, one who generally supports political and social reform; extensive government intervention in the economy; the expansion of federal social services; more vigorous efforts on behalf of the poor, minorities, and women; and greater concern for consumers and the environment
Liberty
freedom from government control
Measurement error
failure to identify the true distribution of opinion within a population because of errors such as ambiguous or poorly worded questions
Political socialization
the process by which people learn political attitudes and beliefs
Probability sampling
a method used by pollsters to select a sample in which every individual in the population has an equal probability of being selected as a respondent so that the correct weight can be given to all segments of the population
Public opinion
citizens’ attitudes about political issues, leaders, institutions, and events
Public opinion polls
scientific instruments for measuring public opinion
Push polling
a polling technique in which the questions are designed to shape the respondent’s opinion
Random digit dialing
polls in which respondents are selected at random from a list of ten-digit telephone numbers, with every effort made to avoid bias in the construction of the sample
Random sampling
a method of measuring popular opinion whereby a small group of people, randomly selected from the population as a whole, may be considered representative, as long as every person had an equal chance of being picked
Sample
a small group selected by researchers to represent the most important characteristics of an entire population