Vce Visual Communication And Design

Front 1

What are the three Design Fields?

Back 1

1. Communication Design
2. Environmental Design
3. Industrial Design

Front 2

What is Communication Design?

Back 2

The design and presentation of visual information to convey ideas and concepts. Presents visual information for communication purposes.
Short term projects. Work with elements/principles, know hierarchy of information and intended audience. Good relationship with client and works to a brief.

Front 3

What is Environmental Design?

Back 3

The design and presentation of visual information for built/constructed environments presents. Includes Architectural design, Interior design, Exhibition Design, etc.
Long term projects. Large Budgets. Works with a lot of other specialist practitioners. Good relationship with client.

Front 4

What is Industrial Design?

Back 4

Presents visual information to communicate information about manufactured products and objects. Includes Engineering Design, Product Design, etc.
Long and short term projects. Large budgets. Works with a lot of other specialist practitioners. Good relationship with client.

Front 5

What are the steps in the Design Process?

Back 5

1. Development of the brief
2. Research
3. Generation of ideas
4. Development of concepts
5. Refinement
6. Resolution of presentations

Front 6

What is in the Development Of The Brief stage? (Design Process wise)

Back 6

Identifying the client, their communicational need/s, the puropse of the visual communication, target audience, context of the piece and any constraints

Front 7

What is in the Research stage? (Design Process wise)

Back 7

Collecting ideas, information and resources relevant to the brief for inspiration, investigation, analysis and interpretation. Can use observational freehand drawing methods when recording these investigations

Front 8

What is in the Generation Of Ideas stage? (Design Process wise)

Back 8

Exploring a variety of design ideas that draw on the research and are appropriate to the brief. imaginative ideas can be quickly drawn using visualisation drawing methods. These freehand sketches support the communication of ideas.

Front 9

What is in the Development Of Concepts stage? (Design Process wise)

Back 9

Selecting the preferred ideas and applying a range of methods, materials, media, design elements and principles, and presentation formats to create the visual communications that address the brief. Both visualisation and presentation drawing methods are relevant to this stage.

Front 10

What is in the Refinement stage? (Design Process wise)

Back 10

Modifying the visual communications in response to feedback and evaluation against the brief

Front 11

What is in the Resolution Of Presentations stage?

Back 11

Presenting visual communications that satisfy the brief

Front 12

Explain Intellectual Property and Copyright

Back 12

There are two differnet types of copyright: one requires the registration of original ideas such as patents, trademarks and design. The other type does not require official registration - they are unregistered rights and are reffered to as copyright.
Always need to acknowledge the original source and get permission from teh original designer/photographer

Front 13

What are the Drawing Methods?

Back 13

1. Observational
2. Visualisation
3. Presentation

Front 14

What are Observational drawings?

Back 14

Require freehand drawing to show the object or structure to represent form, proportion, materials and textures effectively. They can communicate structural detail and function.

Front 15

What are Visualisation drawings?

Back 15

Drawing from imagination supports the generation of ideas. These drawings are in the form of quick freehand sketches aimed at conceptualizing and communicating ideas.

Front 16

What are Presentation drawings?

Back 16

Present design concepts and final design solutions. They are refined and finished drawings and may employ either manual or digital media applications.

Front 17

Types of Two-Dimensional drawings

Back 17

1. Third-angle orthogonal drawings
2. Floor plans and elevations
3. Packaging Net

Front 18

Types of Three-Dimensional drawings

Back 18

1. Paraline
2. Isometric
3. Planometric
4. Perspective Drawing

Front 19

Define One-Point Perspective

Back 19

Objects are drawn front on, with receeding lines converging to one vanishing point on the horizon

Front 20

Define Two-Point Perspective

Back 20

Objects are drawn with a corner closest to the viewer and side drawn with receeding lines to two vanishing points on the horizon

Front 21

Types of Line, Colour, and Type

Back 21

1. Line - organic, flowing, jagged, thick, thin
2. Colour - primary, secondary, warm, cool
3. Type - serif, san serif, freehand, formal, bold, italic, dynamic

Front 22

Constraints on the Brief

Back 22

1. Time
2. Money
3. Context
4. Regulations (council
5. Method of Production

Front 23

Types of Specialists

Back 23

1. Printer
2. Web Page Designer
3. Engineer
4. Photographer
5. Illustrator
6. Model Maker
7. Architect
8. Interior Designer
9. Builder

Front 24

Description of a Pinter (Specialist wise)

Back 24

The printer is consoluted throughout the design process and mock-ups are created

Front 25

Description of a Graphic Designer (Specialist wise)

Back 25

The graphic designer know how to use hierachy and type

Front 26

Description of a Photographer (Specialist wise)

Back 26

The photographer knows great locations and models, lighting, etc.

Front 27

What is Kerning?

Back 27

The adjustment of space between adjacent type characters to optimise their appearance

Front 28

What is Tracking?

Back 28

The ajustment of space between groups of letters

Front 29

What is Point Size?

Back 29

Measurement of type size; distance from teh highest ascender to the bottom of a descender

Front 30

What is Leading?

Back 30

The distance between sentences

Front 31

What are the Methods? (Study wise)

Back 31

1. Drawing (Observational, Visualisation, Presentation)
2. Painting
3. Printing (Offset is the main for Graphic Designers)
4. Photography
5. Computer
6. Collage
7. 3D Process (Construction, Modelling)

Front 32

What are the Media? (Study wise)

Back 32

Pencil, Ink, Marker, Pastel, Crayon, Charcoal, Acrylic Paint, Watercolour, Gouache, Dye, Toner, Film, Digital Applications (Raster and Vector Based)

Front 33

What are the Materials? (Study wise)

Back 33

Paper, Card, Wood, Glass, Metal, Clay, Stone, Plastic, Textile, Screen

Front 34

What are the Design Elements? (Study wise)

Back 34

Point, Line, Shape, Form, Tone, Texture, Colour, Type

Front 35

What are the Design Principles? (Study wise)

Back 35

Figure-Ground, Balance, Contrast, Cropping, Hierachy, Scale, Proportion, Pattern

Front 36

What are the Final Presentations? (Study wise)

Back 36

Logo, Signage, poster, billboard, map, etc.