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59 Cards in this Set
- Front
- Back
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Who is famous for his movie posters?
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Saul Bass
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What did the old style of movie posters comprise of?
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close-up of film stars, surrounded by smaller drawings
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Describe the Bauhaus Movement (Art Style)
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Focused on essentials in design | emphasis on useful, simple and clearly defined forms
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Describe the Bauhaus aesthetic in movie posters
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featured a single idea or theme that would catch imagination of viewers
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Name some of the Film work of Saul Bass
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Psycho (1960) | Searching Eye (1964)
The Solar Film (1980) | Notes on the Popular Arts (1977) Why Man Creates |
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Name some packaging and logo designs of Saul Bass
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Wesson Oils, Lawry's Seasonings, Northern Towels, Ohio Blue Tip Matches, Quaker Oats, BP & Exxon, General Foods, United Way, YWCA, Girl Scouts, United Airlines, AT&T
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Describe Saul Bass's contribution to movie credit design
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the mood he established matched the storyline of the movie, title sequences became art, creating a mini-film within a film
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Movie title sequence of Casino: name 3 characteristics that it presented/
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1. design element matched the content of the piece
2. contributed to the emotional power of the movie 3. added to the anticipation of the film |
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Movie title sequence of Casino: name 3 characteristics that it presented.
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1. design element matched the content of the piece
2. contributed to the emotional power of the movie 3. added to the anticipation of the film |
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Who said, "Design is thinking made visual." ?
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Saul Bass
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Name the 5 Eras of Graphic Design.
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Pre-guttenberg
Guttenberg Industrial Artistic Digital |
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Who was the first culture to produce a combination with a writing system and illustrations?
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The Egyptians
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How did the Greeks contribute to Graphic Design?
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they combined nature and art
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Describe dynamic symmetry.
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natural shapes found in the world (square triangle and the circle)
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Describe the Guttenberg Era in graphic design.
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design pleasing typefaces; functional and aesthetically pleasing
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Describe the industrial era as it relates to graphic design
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sole purpose was to attract attention;
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Name an important invention in the industrial era in relation to graphic design
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Lithography - made it easier to print words and images
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Who was the first visual artist?
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Thomas Nast
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What was Thomas Nast famous for?
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sketches of civil war battle, and most noted American cartoonist in history
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Who introducted the first crudley reproduced potograph and what did he use to do this?
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Stephen Horgan | using a printing press
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Who produced the first halftone plate?
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Max & Louis Levy
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Describe the Artistic Era in graphic design.
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merged art styles with technology
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Name some methods of Artistic Era of graphic design
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halftone screen process, motion pictures, television and computers
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What marks the digital era in graphic design?
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Computer
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What is good design dependent on?
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time and variation among cultures
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Name the 4 suggestions that lead to the concept of good design.
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Contrast, balance, rhythm and unity
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Describe contrast in graphic design.
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color, size, symbolism, time and sound
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Describe contrast is good design
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colors will complement each other slightly, rather than contrast greatly
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How is Space related to Size in graphic design?
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the scale of the elements determines how much space is available
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Describe Balance in graphic design
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refers to the placement pf elements within a designs frame
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What is a balanced design good for?
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Formal and classy presentations
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What are Asymmetrical graphic designs good for?
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less formal and they create dynamic tension, used to add interest to a dull collection
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Describe rhythm in graphic design
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design elements are combined to control movement of the eye from one element to the other
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What is sequencing in graphic design?
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positioning of elements so they get viewed in the order desired.
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Describe simplicity in graphic design
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one that contains few elements, very little eye movement
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Describe unity in graphic design
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related content and stylistic consistency
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Describe related content in graphic design.
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words and picture elements all fit the same mmod
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What is stylistic consistency?
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concept in which multiple frames of a piece appear to united.
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What 3 conflicting approaches must a graphic designer balance?
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utilitarianism, hedonism, and the golden mean
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What does utilitarianism stress in graphic design?
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educational benefits of the publication, this means that it should be readable, legible and useful
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Describe Hedonism in graphic design
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must satisfy commercial interests, shock viewers or express a personal statement
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What is the golden rule approach in graphic design?
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design decisions based on the middle way between 2 display syles
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What is fair representation in graphic design?
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giving credit where credit is due
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What are the 2 groups of art movements in graphic design?
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Free form and grid
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Name some free-form styles
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art nouveau, dada, art deco, pop art, punk, new wave, hip hop
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Describe a free-form style
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free flowing placement of text and graphics
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Describe a grid style
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objective, unemotional organization in graphic design
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What is the Gestalt tradition in graphic design?
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separate elements are not as important as the whole design
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What is the "single-camera" technique an example of?
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free-form approach
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Describe Art Nouveau
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commercial art style, to make products and ads more beautiful
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Why was art Nouveau so important?
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is rejected Victorian traditions of commercial and machine mentalities
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Describe the Dada Art Movement
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expresses artists political rage with use of absurd asymmetric designs
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What is Dada style in graphic design?
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typography of different sizes and styles random throughout the page
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Describe Art Deco
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streamline shapes, curved sans serif lettering
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Describe Pop Art
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combined organic vines of art nouveau and a rebellious philosophy of dada; connected with alternative lifestyles and rebellion against authority
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Describe Punk Art
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angry rebellious and random ways... like random note cutouts
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Describe New Wave Art
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ease of typographical and visual manipulations, made with computers, connected with youth and technology
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Describe Hip Hop Art
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messages pulsating to rhythms, images on walls, clothing and magazines
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Describe De Stijl Art
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unemotional use of lines, common shapes, with red yellow blue colors
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