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Retail objectives

Build store traffic

1. Locally owned stores


2. Services


3. Local branch of retail store


4. Franchised


5. Dealership


6. Restaurants

Types of Local stores

Targeted to people living in the store's community. Customized

Local

Deliver standard message to a larger audience

International and national

Support only sponsored brand

National

Promote several different brand and even competiting brands

Local