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7 Cards in this Set
- Front
- Back
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combination of different factors firms use to create products that meet customer needs. Often called the 4Ps |
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Product |
the good or service produced for sale |
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Price |
the amount customers are asked to pay - including discounts or credit offers |
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Promotion |
the methods used to inform and persuade customers to buy products |
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Place |
the place where a product is sold and how the product gets to that place |
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distribution |
how the product gets to the customer or place where is it sold |
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e-commerce |
buying and selling online |
