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Define the term marketing mix
combination of different factors firms use to create products that meet customer needs. Often called the 4Ps
Product
the good or service produced for sale
Price
the amount customers are asked to pay - including discounts or credit offers
Promotion
the methods used to inform and persuade customers to buy products
Place
the place where a product is sold and how the product gets to that place
distribution
how the product gets to the customer or place where is it sold
e-commerce
buying and selling online
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