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by nmenzies0375, Apr. 2016

Subjects: COM3701, Marketing Communication

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Few orgs reached stage of full integration	subject largely misunderstood
Internal problems	lack of management understanding of benefits short-term outlook - planning process "political" battles between departments for supremacy/control FEAR - department budget/staff reductions, losing expertise	lack of management understanding outlook "political" battles budget/staff reductions
External factors	agency egos + fears of losing control lack of expertise - individual areas of com CONCERN - reductions in scale of com	egos losing control expertise
Budget	problems - system of remuneration	remuneration
Structural problems	few orgs in postion to implement integration	implement integration
IMC Staff	NEED to develop new skills + expertise	new skills + expertise