Related Essays

  • Gen Z Marketing

    IMC will forever be a changing, evolving and emerging landscape. It is the responsibility of marketers to keep up with the evolution. At one point in time ...

  • Walton Arts Center Case Study

    Although growth opportunities are not always forthcoming or visible, without some type strategy an organization will surely fail. Its success or failure is ...

  • Opportunism Essay

    Many industries are under development, or some form of change, which forestalls proper integration of MI entities to take place. Especially financial indus...

  • MCS Case Study

    In this section of the case study, the current MCS and MAS and the impacts of rapid growth and strategy on the

  • Vertical Integration Case Study Essay

    According to the case study two major ways in which company can grow I will use the organic growth and Horizontal Integration. Organic growth: Involve “inc...

  • Ansoff Matrix Analysis

    Introduction Introduction The market of the company like everything else, will change with time. The maturity of the company to market share increases stea...

  • National Culture In Peter Blau's Theory Of Organizational Structure

    For illustration, both the material factors which include size and technology, ideational factors such as internal and external components, as well as, insti...

  • Case Study: Lowenbrau Keller

    • Business Development Strategies • Marketing Strategy & Planning • Account Management • Aggressive Market Growth • New Product Launches • Brand Positioning

  • Milestone 3: Competition And Five Forces Model

    Milestone 3: Competition and Five Forces Model Analysis Industry Rivalry A review of the industry confirms that the marketing sector is characterized by rela...

  • Balance Score Card Case Study

    These drivers include customers, internal- business process and learning and growth perspectives which are derived from a clear and rigorous translation of t...

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

Card Range To Study

through

image

Play button

image

Play button

image

Progress

1/10

Click to flip

Use LEFT and RIGHT arrow keys to navigate between flashcards;

Use UP and DOWN arrow keys to flip the card;

H to show hint;

A reads text to speech;

10 Cards in this Set

  • Front
  • Back
  • 3rd side (hint)

Value for money
  • MAX value for money with MAX IMPACT
  • shriveling marketing depts
  • pressure on margins

MAX


shriveling


pressure on margins

Synergy
  • Branding must be aligned
  • enhance/reinforce synergy

aligned


enhance/reinforce

Message consistency
  • core messages should be aligned
  • with corporate brand of org

core messages


corporate brand

Sustainable
  • establish/maintain long-term relationships

establish/maintain


relationships

Stakeholder

centricity
  • Focus on needs/wants of Stakeholders

needs/wants

A dissatisfaction

with advertising
  • RESULT? - clients use other disciplines
  • improve consumer relations + sales

clients use other disciplines


consumer relations + sales

A disenchantment with agencies
  • ADVERTISING AGENCIES - lost ground
  • in strategic input + direction

lost ground


input + direction

High expense of traditional advertising, which is not cost effective
  • traditional advertising forms
  • NO LONGER cost effective
  • orgs turning to other forms of advertising
  • to ACHIEVE OBJECTIVES

traditional advertising


cost effective


other


ACHIEVE OBJECTIVES

Shift of information technology
  • info tech allows for INTERACTIVE com
  • allows direct buying

info tech


INTERACTIVE com


direct buying

Environmental

factors
  • environmental concerns?
  • orgs forced to adapt to environmental changes
  • environmentally friendly products

concerns


forced to adapt


environmental changes


friendly products