Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
89 Cards in this Set
- Front
- Back
|
Cross platform product for buyers that includes SoundCloud on web, tablet, mobile |
Audio xp |
|
|
Use this type of product to book Pandora Only |
Platform specific |
|
|
Use this product to book SoundCloud only |
Audio Xp |
|
|
Date SoundCloud went GA |
Feb 8 |
|
|
New tabs created in slingshot with SoundCloud inclusion |
Content and publisher tabs |
|
|
Targeting options available for audio xp |
Geo, demo, genre, 1p, 3p |
|
|
Products that include podcast inventory |
Audio everywhere and audio Xp |
|
|
Products you can use to book SoundCloud inventory? |
Programmatic audio, audio xp, audio everywhere |
|
|
Platforms that SoundCloud runs on |
Web, tablet, mobile |
|
|
Person responsible for looping in theorem am ones a client confirms an order |
Sales |
|
|
Who handles revisions to existing IO when theorem is invikved |
Theorem AM |
|
|
Best way to communicate feedback ab theorem |
In region office hours by theorem Sme |
|
|
Securing assets, launching campaigns, and final reporting are handled by whom for basic/standard accounts |
Theorem |
|
|
Way in which you will receive updates on your campaigns handled by theorem |
Will provide notes within live campaign reports |
|
|
Accounts that theorem ams will be assigned tk |
Basic, standard |
|
|
Handled the programmatic RFP |
Sales and CS |
|
|
Creates the deal ID after programmatic opp is set to 100% in salesforce |
Theorem |
|
|
Handles majority of programmatic campaign setup |
Client |
|
|
Monitors programmatic campaigns |
CS and theorem |
|
|
Handles client outreach for programmatic campaigns |
Sales and CS |
|
|
Pulls programmatic reports in aria |
CS |
|
|
Works with SSPs for billing |
Programmatic ops and finance |
|
|
What IVT refers to in terms of fraud |
Invalid traffic |
|
|
Deliberate activity that prevents proper delivery of ads to the right ppl at the right time |
Fraud |
|
|
Recommended way to buy for advertisers concerned with fraud |
Vcpm |
|
|
Threshold for transacting off of fraud for non VCPM lines |
2% ivt |
|
|
Products eligible for transacting off of vcpm |
Web and mobile display, web and mobile video, web and mobile platform specific |
|
|
Ineligible products to transact off VCPM |
Audio xp, sponsored listening and video plus, everywhere products, in station media |
|
|
Freedom from content no one wants to be associated with |
Brand safety |
|
|
Varying level of comfort with content adjacency by brand |
Brand suitability |
|
|
Types of content to watch out for with brand safety brand floor |
Adult content, terrorism, death or injury, illegal drugs |
|
|
Type of content that could be seen as low risk |
Educational, dramatic depictions |
|
|
SoundCloud’s brand safety team |
Trust and safety |
|
|
Allows tracking and monitoring tags for brand safety |
IAS and double verify |
|
|
Technology that allows advertisers and publishers to buy and sell advertising efficiently |
Programmatic |
|
|
Technology advertisers and agencies use to automate purchase of ads |
DSP |
|
|
Types of DSPs |
DV360, trade desk, Verizon/oath, Adobe, amobee, mediamath |
|
|
Technology publishers use to automate selling of ads |
SSP |
|
|
SSPs used by pandora |
Adswizz -audio Google ad manager - display and video |
|
|
Database that aggregates first and third party audience data from all of a clients marketing efforts |
DMP data management platform |
|
|
Third party service that advertisers or agencies will use to oversee their programmatic strategy, planning, and buying |
Agency trading desk |
|
|
Deal type in which you pay a fixed price and receive guaranteed inventory |
Programmatic guaranteed |
|
|
Deal type in which clients buy non guaranteed inventory at fixed cpm that has been negotiated between advertisers and seller |
Preferred deal |
|
|
Deal type in which buyers can access non guaranteed inventory based on negotiated terms of pricing, type, and targeting. |
Private auction |
|
|
Deal type in which anyone can bid on inventory and usually where cheapest inventory is found |
Open auction |
|
|
Opens support tickets for programmatic sales |
Cs |
|
|
DSPs that clients can use to purchase video programmatically |
Trade desk, DV360 |
|
|
DSP that can be used to purchase audio and video on pandora |
Trade desk |
|
|
Roles in a programmatic pod |
Cs, sales, prog seller, prog AM |
|
|
Auction for on guaranteed inventory for select buyers only |
Private auction |
|
|
Deal types supported when purchasing audio inventory programmatically on pandora |
Private auction and preferred deal |
|
|
Campaign management tool created to assist with organization of advertising accounts |
Pandora ads manager |
|
|
Has access to ads manager |
CS |
|
|
When revenue is at risk and a campaign is ending soon, a line will display as what in ads manager? |
Needs attention |
|
|
Field you use to find campaigns and lines of other people in ads manager? |
Owner field |
|
|
What has these 2 definitions: the curation programming team consists of curators who actually create mixtapes in AMP AND within the tool can refer to advertisers curator profile? |
Curator |
|
|
Contains all content related to advertisers curator |
Advertiser curator profile |
|
|
Contains all advertiser curator profiles associated to you |
Curator dashboard |
|
|
Contains all programs created under and advertiser curator profile |
Program list |
|
|
List of tracks and effectively allows curation programming team to schedule changes to which tracks play on a program |
Set |
|
|
A curated station experience containing only handpicked tracks by the curation programming team |
Mixtape |
|
|
Equivalent of genomic seeded stations in kraken |
Open ended mixtape |
|
|
Commonly searched terms in reference to the specific content entered on the program edit page to increase discoverability |
Search strings |
|
|
Commonly searched terms in reference to the specific content entered on the program edit page to increase discoverability |
Search strings |
|
|
Any program that has not yet been published |
Draft |
|
|
Provides federal protection for personal health information |
HIPAA |
|
|
Ensures that individuals are not excluded from housing opportunities based on protected class attributes |
FHA |
|
|
Protects privacy of children younger than 13 |
COPPA |
|
|
Verticals you’re pay attention to |
Employment, financial lending, Housing |
|
|
Tool that contains Pandora’s first and 3rd party audience segments |
Audience explorer |
|
|
Who you should reach out to if your client falls within the vertical category for compliance |
Audience virtual team |
|
|
Act that legally protects individuals from not receiving loans or housing based on protected class attributes |
FLA |
|
|
Veteran status, race, gender, age are examples of what |
Protected classes |
|
|
Agency that administers and enforces civil rights against workplace discrimination |
EEOC |
|
|
Buzzwords to lookout for in emails from clients concerned with compliance |
Attestation, HIPAA, protected class, discrimination |
|
|
An approach to marketing that determines which sets of audiences are most likely to convert to the clients kpi |
Audience propensity |
|
|
A system to store and analyze customer data |
CRM |
|
|
Allows for the collection and sharing of campaign and user data with ad servers, attribution tools. Ad tags and exposure files are examples of how we can do this |
Data transfer |
|
|
Tiny transparent images that are added to a page or banner and are invisible to the user to collect data and can be used to track user exposure to an ad or visitation to a website |
Tracking pixels |
|
|
Type of tracking code of DCM that can be embedded within tags that enables brands to collect info about the ad exposure as well as user activity on the brands site |
Flood light tags |
|
|
Tags that hold one or more pixels or trackers - may include attribution tracking. |
Container tags |
|
|
A field within the tag structure that allows for passing MAIDS between publishers and 3rd parties |
Macros |
|
|
Brand lift, location studies, sales lift when used at the single publisher level are examples of what kind of attribution |
Single touch attribution |
|
|
Type of attribution methodology that tracks and assigns some percentages of credit to marketing touch points along a users path to conversion |
Multi touch attribution |
|
|
Research methodology for attribution models that uses statistical models to link media spend to business performance |
Media mix modeling |
|
|
Attribution methodology that uses breaks up the target audience into an exposed and unexposed group to determine the impact of an ad |
Test and control measurement |
|
|
Research methodology that can be used in tandem with attribution model and measures the impact of campaign on known customer base |
CRM measurement |
|
|
Teams that can help with clients as effectiveness measurement needs |
Ad effectiveness ten and performance/hybrid team |
|
|
Determining whether or not there is an opportunity for an ad to be seen |
Viewability |
