The Marketing Environment Ch.4

Front 1

Define: Marketing environment

Back 1

The forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.

Front 2

Define: Microenvironment

Back 2

The forces close to the company that affect its ability to serve its customers--the company, suppliers, marketing intermediaries, customer markets, competitors, and publics

Front 3

Define: Macroenvironment

Back 3

The larger societal forces that affect the organization's marketing activities--demographic, economic, natural, technological, political, and cultural forces.

Front 4

Define: Marketing intermediaries

Back 4

Firms that help the company to promote, sell, and distribute its goods to its customers

Front 5

Define: Public

Back 5

Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

Front 6

Define: Demography

Back 6

The study of human population in terms of size, density, location, age, gender, race, occupation, and other statistics.

Front 7

Define: Baby Boom

Back 7

The major increase in the annual birth rate following World War II and lasting until the early 1960s. The baby boomers, now moving into middle age, are a prime target for marketers.

Front 8

Define: Economic environment

Back 8

Factors that affect consumer purchasing power and spending patterns

Front 9

Define: Engel's laws

Back 9

Differences noted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises

Front 10

Define: Natural environment

Back 10

Natural resources that are needed as inputs by marketers or that are affected by marketing activities

Front 11

Define: Technological environment

Back 11

Forces that create new technologies, creating new product and market opportunities

Front 12

Define: Political environment

Back 12

Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society.

Front 13

Define: Cultural environment

Back 13

Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviours.

Front 14

Define: Tariff

Back 14

A tax levied by a government against certain imported goods to either raise revenue or protect domestic firms.

Front 15

Define: Quota

Back 15

A limit on the amount of goods that an importing country will accept in certain product categories to conserve on foreign exchange and to protect local industry and employment

Front 16

Define: Embargo

Back 16

A ban on the import of certain goods

Front 17

Define: Exchange controls

Back 17

Government limits on the amount of its foreign exchange with other countries and on its exchange rate against other currencies

Front 18

Define: Nontariff trade barriers

Back 18

Nonmonetary barriers to foreign products, such as biases against a foreign company's bid or product standards that go against a foreign company's product features

Front 19

Define: Economic community

Back 19

A group of nations organized to work toward common goals in the regulation of international trade

Front 20

All microenvironments affect all industries in the same way and to the same degree
TRUE OR FALSE

Back 20

FALSE

Front 21

Publics belong in the microenvironment because companies can directly manage their relationships with them
TRUE OR FALSE

Back 21

TRUE

Front 22

Demographic data is often more powerful, revealing, and usable when combined with economic data
TRUE OR FALSE

Back 22

TRUE

Front 23

Understanding the marketing environment is critical only for those companies that practice the marketing and societal marketing philosophies
TRUE OR FALSE

Back 23

FALSE

Front 24

As companies look to expand into international markets, they generally do not need to reassess their microenvironments
TRUE OR FALSE

Back 24

FALSE

Front 25

A company's ___________ consists of the forces outside marketing that affect marketing management ability to develop and maintain successful relationships with target customers.

Back 25

marketing environment

Front 26

The___________ consists of the forces close to the company that affect its ability to serve its customers-- the company, marketing channel firms, customer markets, competitors, and publics.

Back 26

microenvironment

Front 27

_____________ (such as retailers, whoesalers, distributors, brokers, marketing services agencies, and financial intermediaries) help the company to promote, sell, and distribute its goods to final buyers.

Back 27

marketing intermediaries

Front 28

The company's marketing environment includes various publics. If a company's marketing decisions were questioned by residents of a neighbourhood or a community organization, then the company would need to develop strategies to respond to these _____________ publics.

Back 28

local

Front 29

One of _________ laws is that as family income rises, the percentages spent on food declines.

Back 29

engel's

Front 30

Marketers should be aware of several trends in the natural environment. Chief among these are the _______, ________, and _________.

Back 30

growing shortages of raw materials, increased pollution, and increased government intervention in natural resource management

Front 31

Business legislation has been enacted for a number of reasons. Chief among these are to protect ________, to protect __________, and to protect ____________.

Back 31

companies from each other, consumers from unfair business practices, the interests of society against unrestrained business behaviour

Front 32

The major cultural values of a society are expressed in people's views of themselves and others. Recent studies suggest that consumers are interested in getting out more, in family concerns, and in helping others. This is evidence that our society is moving more toward a "_________ - society."

Back 32

we

Front 33

Companies that take an _____________ take aggressive actions to affect the publics and forces in their marketing environment rather than simply watching and reacting to them.

Back 33

environmental management perspective