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14 Cards in this Set
- Front
- Back
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Micro-environment: |
Forces close to the company that affect its ability to serve it customers. |
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Macro-environment: |
Larger societal forces that affect the whole micro environment. |
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PESTLE: Political |
Competition legislation, environmental protection laws, taxation, employment laws, government policy etc. |
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PESTLE: Economic |
Inflation, currency movements, employment, disposable income, business cycles, growth, energy availability and cost availability. |
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PESTLE: Social |
Demographics, income distribution, social mobility, lifestyle changes, consumerism. |
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PESTLE: Technology |
New discoveries and innovation, speed of technology transfer, rates of obsolescence. |
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PESTLE: Legal |
See political |
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PESTLE: Environment |
Environmental stuff |
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Demographic environment: |
Worldwide population growth, population (age/sex), ethnic markets, geographic shift in population, country to town, shifts from mass markets to micro markets |
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Structural analysis: |
Industrial analysis, actual and potential size of the industry, growth of the industry... |
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Porters Five Force Model: |
Estimates future industry attractiveness, |
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Environmental scanning: |
Enables opportunities to be capitalised Provides objective information Increases sensitivity to changing needs Intellectual stimulation |
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Company Analysis: |
Financials, value chain, McKinsey 7 S, Portfolio analysis, SWOT |
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Marketing plan: |
Situation analysis Company analysis Determining the goals Determining the strategies Determining the tactics Control |
