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5 Cards in this Set
- Front
- Back
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Early career.
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Rose to prominence through the internet and social media (Bebo)
Made compilations of demo's and gave them away at gigs. -Allowed for music to be shared online, which built a sense of community amongst fans. |
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Record deals
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Refused several record deals, as they were being requested to change their music.
Refused guaranteed guest list memberships to record labels. -Placed audiences on same level as the establishment (Marxism) -Going against the establishment to preserve the music for their fans built popularity with people. |
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Website
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One of the earliest indie bands to use a website to create a fanbase
-Demonstrates them as tech-savvy, which appeals to younger audiences who will also be tech-savvy |
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Brit Awards (2007)
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Did not appear. Later stated that they had chosen to work on their latest music video instead
Reinforced subversive 'anti-establishment' image. -Helps appeal to fans, as they work for the fans rather than participating in the industry's self-celebration. |
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Twitter
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Only one band member uses Twitter
-Creates a sense of enigma and expectation within audiences. Builds loyalty. |
