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9 Cards in this Set

  • Front
  • Back

Why are they interesting case study of the changing music industry

Grew up together and formed a band whilst at school, contrast to manufactured 1d


Before first album their demo sessions were burnt onto CDs and distributed freely to fans


There songs were uploaded to file sharing sites and social media sites like myspace, word was spread through fans and not traditional marketing strategies


Released first song on their own Bang bang record label domino

What type of video is I bet you look good on the Dance floor (ibylgotdf)

Performance video – as it is footage of the band performing the song, addressing the camera, often has audience response

How do they follow codes and conventions of a rock band who value quality of there music and image above everything else

Start "don't believe the hype ", shows they are almost humble


Classic live studio recording ,misenscene


Live adds to authenticity


Clothes are casual to reinforce the realness of the band



Demographics of arctic monkeys audience

Gender - male


Ethnicity- white


Age - teenagers to late 20s


Region - United kingdom


Social economic status - working class

Classifying arctic monkeys audience using Yung and rubicam

The Struggler: Seek escape/live for today few plans for tomorrow


The Reformer: Values their own independent judgement/ anti materialistic

Uses and gratification for arctic monkey

Diversion - people using music to relax


Personal relationships- through music making connections with like minded people


Personal identity- identify with certain tribes



Briefly what is P2P

Enabled pc users to share files over the internet easily P2P=peer to peer networking . Huge issue as music was shared illegally. Many of these sites were close down .file sharing led to losses of billion pounds as music was listened to on these file sharing sites .this all led to music industry embracing online digital technology like spotify, Amazon music and Deezer.

How has producing music changed

Decades ago you would have Giggs and hope a music producer spotted you . Nowadays music is easily created in home studios. More music available.

BBFC

Youtube and vevo work in partnership with BBFC to age rate music videos


They regulate and classify videos depending on...drug misuse• dangerous behaviour presented as safe• bad language• sexual behaviour and nudity• threatening behaviour and violence