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9 Cards in this Set
- Front
- Back
Why are they interesting case study of the changing music industry |
Grew up together and formed a band whilst at school, contrast to manufactured 1d Before first album their demo sessions were burnt onto CDs and distributed freely to fans There songs were uploaded to file sharing sites and social media sites like myspace, word was spread through fans and not traditional marketing strategies Released first song on their own Bang bang record label domino |
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What type of video is I bet you look good on the Dance floor (ibylgotdf) |
Performance video – as it is footage of the band performing the song, addressing the camera, often has audience response |
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How do they follow codes and conventions of a rock band who value quality of there music and image above everything else |
Start "don't believe the hype ", shows they are almost humble Classic live studio recording ,misenscene Live adds to authenticity Clothes are casual to reinforce the realness of the band
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Demographics of arctic monkeys audience |
Gender - male Ethnicity- white Age - teenagers to late 20s Region - United kingdom Social economic status - working class |
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Classifying arctic monkeys audience using Yung and rubicam |
The Struggler: Seek escape/live for today few plans for tomorrow The Reformer: Values their own independent judgement/ anti materialistic |
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Uses and gratification for arctic monkey |
Diversion - people using music to relax Personal relationships- through music making connections with like minded people Personal identity- identify with certain tribes
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Briefly what is P2P |
Enabled pc users to share files over the internet easily P2P=peer to peer networking . Huge issue as music was shared illegally. Many of these sites were close down .file sharing led to losses of billion pounds as music was listened to on these file sharing sites .this all led to music industry embracing online digital technology like spotify, Amazon music and Deezer. |
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How has producing music changed |
Decades ago you would have Giggs and hope a music producer spotted you . Nowadays music is easily created in home studios. More music available. |
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BBFC |
Youtube and vevo work in partnership with BBFC to age rate music videos They regulate and classify videos depending on...drug misuse• dangerous behaviour presented as safe• bad language• sexual behaviour and nudity• threatening behaviour and violence |