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8 Cards in this Set
- Front
- Back
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audience activity
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the deliberative choice by users of media content in order to satisfy their needs
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channel repertoire
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the subset of available cable TV channels that correspond to one's interests
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computer connectivity
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the use of computers to communicate with others through info services and the internet
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mood management theory
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from Zillmann and Bryant, the theory that people selectively expose themselves to mass media content, including music and TV programming, in a way that helps regulate their moods
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portfolios of interpretation
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from Hill, particular methods of response that viewers of brutal films brought to the viewing experience
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ritualistic or habitual
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the term for mass communications use that involves a low level of attention
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uses and dependency model
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from Rubin and Windahl, a synthesis pf gratification theory and the uses and gratification approach; it places individuals within societal systems, which help shape their needs
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uses and gratification approach
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an approach to the media that involves a shift of focius from the purposes of the communicator to the purposes of the receiver to determine what functions mass communications is serving for audience members
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