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28 Cards in this Set

  • Front
  • Back
The respondent's identity is not known and cannot be determined.
The respondent's true response is not recorded on the survey.
Call Disposition Codes
Every dial attempt you make must be assigned a code number indicating what happened on the other end of the line.
(CB) Another call to a number that has already been called.
Calling Queue
The group of telephone numbers waiting at an interviewing station to be called. It includes numbers that can be viewed on the screen and others that cannot.
Computer assisted telephone interviewing. Use of computers to organize a survey and reset it for interviewing, and to tabulate teh data gathered from interviewing.
Involves a complete count of every person in the population being studied.
Assigning numbers to answers to questions so that data can be analyzed and processed by computer.
The researchers know or can learn the responses given by specific respondents, but respondents are guaranteed that their responses will be kept secret. It is not the same as anonymity, where the respondent's identity cannot be determined by anyone, even the researcher.
Any person in a household who is not respondent or any person in a household before respondent is chosen.
Interviewer ID#
A unique number assigned to each interviewer and recorded at the end of each completed interview.
Pilot Study
A complete run-through of a larger project on a small scale to make sure the larger study goes according to plan.
A small subset of the target population is surveyed in the same manner in which the final study is to be conducted.
A set of techniques used by interviewers to obtain more information or clarification; used to stimulate further discussion when a response does not answer the question or it is incomplete.
A standardized set of questions in a format designed for respondents to answer questions themselves, for example, a mail-out/mail/back questionnaire. A questionnaire is distinct from a survey because interviewers are not involved.
Random Digit Dialing
(RDD)Calling from a list of randomly generated telephone numbers; use of telephone numbers generated randomly by computer.
Random Sample
Each person in a population has an equal and known chance of being selected. Respondents selected by means of probability methods.
A casual, trusting relationship between interviewer and respondent that helps insure fuller, more accurate answers to survey questions. However, too much rapport can cause bias; respondents are not pals.
The respondent is asked to rate a statement, idea or product on a scale defined by the interviewer. Example, on a scale of 1 to 5, where 1 is not a barrier and 5 is a strong barrier, how much of a barrier is the lack of training materials?
Record #
This is a unique number assigned to each piece of sample.
Representative Sample
Synonymous with random sample. Randomly selected individuals who are to be interviewed in order to achieve results that reflect the opinions of larger population being studied. This is done to avoid the time and expense required in interviewing all individuals in the larger population while achieving the same results.
This is achieved when the sample has the same distribution of characteristics as the target population.
Respondent #
A unique number assigned to each completed interview.
(R)The person who has been chosen to be interviewed or who provides answers to a survey.
A sample is a small number of people specially selected in such a way as to represent the whole, making it possible to avoid the very expensive and time consuming procedure of taking a census.
the process of choosing part of a population about which we wish to make generalizations and doing it in such a way that the selected part represents the total population.
Skip Logic
Many surveys have questions that only apply to certain groups of persons in the sample.
A survey involves collection of data by interviewing a sample of people specially selected to accurately represent the population under study. Each person is asked the same series of questions. Answers obtained are organized so that conclusions can be drawn. This information is used to solve problems or add needed information about the problem.