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8 Cards in this Set
- Front
- Back
- 3rd side (hint)
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What are 3 characteristics of integration?
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Employees working together for the good of the whole firm and its goals; no competition between departments but an information sharing culture; defy the heroes-and-drones syndrome, where the CEO alone makes all the decisions and takes all the credit.
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What kind of leaders are needed with everyone involved?
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Local managers, who have direct responsibility towards profit and loss; executive managers, who "enforce" and pursue ideas; and internal networkers, who generate ideas but don't have much power to pursue them.
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How are strategic management ideas impressed on an organization and strengthened?
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Those ideas are inculcated, or impressed on the collective minds working in an organization, through the use of frequent, forceful repetition and immersion. They are strengthened by communication, incentives, training, and development. (CITD)
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Cats In The Driveway
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What are 5 CSR issues? What does CSR stand for?
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CSR stands for corporate social responsibility. The 5 issues are accountability, affirmative action, public safety, labor standards, and the environment.
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AAPLE
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Why is sustaining the environment important from a business perspective? What should the business world's goal be?
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Resources are depleted and the environment harmed at business' and everyone's expense. The goal should be to design an economy that the planet can sustain indefinitely.
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Why is Adobe a good example of going green profitably?
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Adobe "retrofitted" their existing buildings at a cost of $650,000, resulting in nearly 40% reduction of both gas and electric use as well as saving approximately 300,000 gallons of water a month. Their total savings are $720,000 and their return on investment was 115%.
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What is the Triple Bottom Line?
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Instead of just focusing on the financial bottom line, the triple bottom line makes environmental, financial, and social "bottom lines" equal priorities.
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Eat Fish Sticks
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Why and how should companies use CSR to their advantage and how is Am-Ex a good example?
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Why? Because customers prefer to buy brands that they know support social causes they agree with. How? Cause-related marketing (contributing a portion of a product's price to some charity). Am-Ex used CRM by contributing a percentage of their profits to the restoration of the Statue of Liberty. The ending result was that it strengthened both customer relationships and employee morale.
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