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25 Cards in this Set

  • Front
  • Back

What's a hypothesis?

An assumption made as a starting point form an investigation. Like a prediction

What's quantitative data?

Numerical observations or measurements

What's qualitative data?

Non-numerical observations

What's continuous data?

Data that can take any value on a continuous numerical scale

What's discrete data?

Data where you can't have in-between values.

What's bivariate data?

Combination of two variables

What's primary data?

Data you have collected yourself

What's secondary data?

Takes information that someone has already found

What's categorical data?

Name of data that has been put into groups

What's ranked data?

Values or observations that can be ranked, they can be counted or orders but not measured

What's population?

Everything or everybody involved in an investigation

What's census data?

Contains information about every member of the population

What's a sample?

Contains information about part of the population

What are sampling units?

The people or items that are to be sampled

What's a sampling frame?

A list of the people or items that are to be sampled

What's a survey?

Collection of data from a given population

What's a pilot survey?

It conducted on small scales to test the design and methods of that survey

What's a questionnaire?

Set of question to obtain data

What's a open question?

One that has no suggested answers

What's a closed question?

Has a set of answers for the respondent to choose from

What's cluster sampling?

Used when the population being sampled splits into groups or clusters and that then is sampled

What's stratified sampling?

A stratified sample is when a sample is taken from each stratum(sub-population) or sub population a random sample is taken

What's quota sampling?

Method of sampling used in opinion polling and market research each member will have different characteristics and a number is sampled from each section of population who have these certain characteristics

What's quota sampling?

Method of sampling used in opinion polling and market research each member will have different characteristics and a number is sampled from each section of population who have these certain characteristics

What's systematic sampling?

Used when the population is very large, a starting point is chosen at random and therefore items are chosen at regular intervals