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30 Cards in this Set
- Front
- Back
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In the NFL, NBA, NHL, and MLB, the commissioner has discretionary power in all of the following areas except: |
resolution of disputes over player compensation |
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all the privileges granted to the owners that come with team ownership are called? |
franchise rights |
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______ has emerged as a method for new leagues such as major league soccer to establish themselves in a manner that avoids antitrust liability and creates centralized fiscal control |
single entity structure |
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True or False? term used to describe a team's ability to threaten and relocate is call Rooney Rule |
False |
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True of False Most of the top level administrative leaders (CEO VP) of NFL teams are non- white. |
False |
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True or False commissioner Kennesaw Mountain Landis was the first to introduce the "league think" philosophy. |
FALSE |
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What country is the NBA's biggest foreign market for its branded merchandise |
China |
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As a general rule leagues generate revenue from which of the following? |
none of the above: local broadcasting revenues, stadium sponsorship, preferred seat sales (NONE) |
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True or False If you land a job in marketing and promotion for OKC thunder, you work for the NBA |
FALSE |
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The NFL has prohibited which of the following: |
- the ownership of more than one NFL franchise at a time - the ownership of an NFL team by a corporation - public ownership |
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Older ballparks like Fenway park and Ebbets field were built with irregular shapes and sizes to? |
accommodate urban space limitations |
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The primary purpose of an arena adjacent to practice facilities such as those seen at Nationwide arena at columbus and away center in Orlando is to? |
increase event bookings |
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increases in all of the following would directly affect the majority of the population of the community except: |
hospitality tax |
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throughout the history of sport facility financing, the money to build facilities is usually obtained through: |
bonds |
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the ____ is responsible for landing and booking events for a facility |
booking director |
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True or False? recent publicly financed sports facilities have proven to earn great return on investment for local governments |
false |
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the touring of star athletes and teams to promote the popularity of a certain sport were: |
barnstorming tours |
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a common tool used by events to reduce potential for a lawsuit is: |
using a waiver and release of liability form |
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true or false? the validity of a waiver used by events to reduce the potential of a lawsuit is determined by the law in each state, and will therefor vary across state lines |
true |
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important considerations for calculating if Super Bowl benefits a community overall? |
- how much it costs for city services: trash, security etc - whether hotels are largely national chains - whether other events are displaced - whether local residents leave the area because of congestion |
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Perhaps no avenue within the sports industry holds more job opportunities, particularly at the entry level than? |
sales |
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Sales in the sport industry has shifted from |
a product oriented approach to a consumer oriented approach |
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sport organzations that collect names, addresses, phone numbers, and other demographic info from consumers are using which sales methodology? |
database marketing |
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true or false? sports managers typically get the start in the industry in the ticket sales department |
true |
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the most successful sports organizations in attracting and retaining sponsorship partners are those who : |
- think of innovative strategies that provide unique sponsorship opportunities - deliver on their promises - best meet the needs and objectives of companies |
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sponsorship ideally provides a company with which of the following: |
- opportunities to generate positive awareness for their company and its products or services - opportunties to leverage its affiliation in order to achieve marketing objectives - opportunities to generate incremental sales by entertaining key customers |
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based on corporate sponsorship involvement, which olympic games was able to turn profit for a host city? |
Los Angeles Olympics |
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Return on Investment (ROI) in the sports sponsorship world is defined as |
meeting the company's specific marketing and sales objectives in some measurable way |
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the concept requiring that a sponsor commit financial resources in support of its sponsorship through promotion and advertising that thematically includes the sport property's imagery is known as: |
activation |
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The joining together of two or more companies to capitalize on a sponsorship is known as |
cross- promotion |
