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35 Cards in this Set
- Front
- Back
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Factors to consider for job in sports management
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-Job Description
-Organization -Location -Motivation |
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How big is the sports industry?
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-Not officially considered industry
-1/3 of U.S. land is dedicated to sports, leisure and recreation. -1 in 10 people work in leisure industry |
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Top sports expenditures
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-Advertising $
-Equipment/Apparel $ -Travel $ -other include broadcast rights, sponsorships and endorsments |
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Settings in sports industry
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-school sports
-amateur organization -pro sports -private sports clubs -public sports and rec -arenas and stadiums -sports product -sports marketing |
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Economic boom of the 1990's
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-sports facility construction
-creation of many new sports teams and leagues -increased corporate investment |
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Factors influencing the sports industry
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-new and different sports
-progression of current sports -increased media exposure -increased stadiums -expansion of sports related goods -corporate sponsorship -technology and globalization |
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Factors influencing sports consumption
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-quality (winning and losing)
-quantity (number of games) -time -cost (fan cost index) -alternatives |
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Importance of budgeting
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-systematic way of identifying and evaluating programs
-goals |
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Types of budgets
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-operational (short term)
-capital development (long term) |
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Budgeting a sports program
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Expenses
-personnel salaries -equipment -facilities Revenues -ticket sales -concession sales -apparel sales -broadcast rights |
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New sources of revenue for private companies
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-luxury suites
-permanent seat silence -naming rights -corporate sponsorships |
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Types of sports marketing
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-marketing through sports (using sport as a vehicle to market goods and services)
-marketing of sports (application of marketing principles to sporting goods and services) |
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Why is sport a "product"?
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-goods (apparel, equipment, facilities)
-services (games, events, support services) |
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What makes sport unique?
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-intangible
-perishable -simultaneous -inconsistent/unpredictable -subjective (perspective) -emotional attachment |
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5 P's of marketing
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-product
-price -promotion -placement (distribution) -public relations |
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Purpose of promotions and sponsorships
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-"the acquisition of rights to affiliate with a product or event for the purpose of deriving benefits relation to the product"
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Sponsorship platforms
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-athletes
-teams -leagues -media(College Gameday presented by Home Depot) -facility (Citi Field) -event (Fed-Ex Orange Bowl) |
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History of media in sports
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-1896- New York Harold is first paper to dedicate a section to sports (Joseph Pulitzer)
-1921-first game on radio Importance -sports have mass appeal -creates pull rather than push -globalization of sports |
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Sports media outlets
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-print (newspaper, magazine, ect.)
-radio (espn radio) -television -internet |
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Reasons for sports media coverage
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-daily information
-marketing (increased attention) -crisis management (accident or negative event) |
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Business of broadcasting
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-rights holder (owns and controls rights to an event)
-networks (buy broadcast rights from teams or leagues) -sponsorships (pay to advertise or be associated with an event) -audience (spectators or viewer watching an event) |
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Administrative titles
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-manager
-director -coordinator -supervisor -chairperson -executive -administrator |
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Administrative levels
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-Administration/Executive (president, CEO, owner)
-Coordinator/Director (General Manager, "liaison") -Face-to-Face supervisor (coaches, trainers) |
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Four functions of Management (POLE)
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-Planning
-Organize -Lead -Evaluate |
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Leadership
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-behavioral process
-involves influence and change |
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Theories of leadership
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-trait (historical)
-behavioral/situational (process) -charismatic/transformational (focus on inspiring) |
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Leadership styles
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-autocratic/authoritarian (Tom Coughlin)
-democratic (Joe Torre) -Laissez-fair (Jerry Manuel) |
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Types of leadership power
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-reward
-coercive (manipulative) -legitimate (title position) -referent (respect) -expert |
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Types of facilities
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-arenas (closed)
-stadiums (open air and domes) -racetracks |
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Facility management
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-supervision
-risk management -coordination -budgeting -scheduling |
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Faculty construction considerations
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Planning, designing, construction
-type of facility -cost -who should be involved -location -security |
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Types of equipment
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-fixed equipment (permanently attached)
-permanent or capital (costs more than $500 and life expectancy of more than 2 years eg.scoreboard) -expendable (costs less than $500 and life expectancy of less than 2 years, periodic replacement) |
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Reason's for maintenance
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-safety
-functionality |
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5 tips for management
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-start early
-find and motivate good people -understand contracts and licenses -promote, promote, promote -treat people right |
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Four elements of negligence
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-duty of care
-breach of duty -cause -damages |
