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18 Cards in this Set
- Front
- Back
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Sports marketing |
All the marketing activities designed to satisfy the needs and wants of sports consumers |
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Amateur Athlete |
A person who does not get paid to play a sport |
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NCAA |
(National Collegiate athletic association) A national organization that governs college athletics and oversees important decisions pertaining to athletics |
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Professional athlete |
An athlete who has the will and ability to earn an income from a particular sport |
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Title IX |
A law that bans gender discrimination in schools that receives federal funds |
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Extreme sports |
Sports that involve nontraditional, daring methods of athletic competition |
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Entertainment marketing |
The process of developing, promoting, and distributing products, goods or any diversion, amusement, or methods of occupying time |
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Media |
The methods used for communicating of transmitting messages |
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Fad |
A short-term popular trend, style, product, or service |
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Cross-selling |
The method of selling the customer additional related products tied to one name |
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Leisure time |
Time free from work or duties |
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Break even |
Costs and expenses equal to income revenues |
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Oligopoly |
Business situation in which a few firms affect but do not control an industry |
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Affiliate |
An independent broadcaster that contacts with larger national networks for programming |
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Ratings |
The ranks of TV-show or radio show popularity in a certain time period |
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Nice Marketing |
A type of marketing that focuses on a small target of consumers who have very similar interests |
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Brick and mortar store |
A retail business with a physical location or store site |
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Non-profit organization |
A nongovernmental organization that focuses on providing a service rather than a product |
