Sports Marketing Strategies: Course Analysis

Just as with any other course, a student goes with a small idea of what the course is pertaining. With sports marketing, I had assumed that there would be discussions regarding company sponsorships of athletes, teams, or events. I was unaware of all that was involved with sports marketing. During my undergraduate career, I had received a bachelor’s degree in athletic training, so I was constantly surrounded by sports. Even at the Division III level, there would be signs of sponsors, and talks of apparel sponsors. Therefore, coming into this course I had expected to learn more about the process of acquiring sponsors, as well as what goes into a marketing/advertising campaign. During this course, I have learned much more aspects of sports marketing than I had originally thought I would. I learned that there are many more thoughts and ideas that make up a marketing plan than what I had ever thought there to be. I had never really thought about what goes into a marketing plan before you see it laid out before you in the form of a commercial, event, or sponsorship. A marketing plan can take days, or even weeks because of the amount of research and rewriting that is required to ensure that is perfect before the idea is launched. Some of these parts that I did …show more content…
Due to the need to get a marketing campaign aligned with the needs/desires of the consumer base, a SWOT analysis can be considered one of the most important aspects of a marketing campaign. This analysis provides the company that is initiating the marketing campaign to analyze the strengths and