Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
4 Cards in this Set
- Front
- Back
|
Sport and the media have enjoyed a 'symbiotic' (describe) relationship, what is the media's interest in sport and vice versa? |
Symbiotic = - the 'media' is changing to become involved in sport, to leverage of it ('spark sport' - is spark a media company??) Sport and the media have a mutually beneficial relationship Media's interest and benefit in S= Sport has become commercialised - can be brought and sold. Is now a commodity - is an object that has a 'use' or 'value'. Media can have hosting and naming rights of sport (eg spark sport and sky stadium). Super bowl now as much of a corporate advertising event as it is sports event. Sports benefit and interest in M = More people being able to watch, more fans, may attract new athletes and encourage participation |
|
|
Discuss how sport is 'mediated' - most sport we watch is presented or 'framed' through various technology and production |
Mediated = what goes on between the actual product /sport and how we see it. How it is changed and edited before we view it. It about What is added to it- sound, commentary, sounds affects. Our experience of watching the game is mediated (changed, affected) by many different things |
|
|
How have /is media tech affecting and changing the way sport is produced and consumed |
Games and events are becoming more of a spectacle, organised to advertiser orientation, to please the audience. Editing and camera angles, animation, sound, replays, close ups etc all designed to create drama and narrative. How your consume and view sports is very different in where and how you watch, on your phone, online, radio, live, at home. |
|
|
Key point, (discuss E.gs) the media have had, and continue to have an enormous influence on the forms (rules, playing styles) and meanings (form of entertainment, play or performance?) of sport. |
With the creation of cricket T20, rugby 7s, netball fast 5, created to please the media and audience, a faster, more intense and 'fun' way for the audience to consume (and be involved in they dressing up) sport |
