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61 Cards in this Set
- Front
- Back
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basketball, football, soccer, and other individual sports
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Sports
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more universal description of the activities in the sport industy
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Sport
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organizations working in the private sector of sport
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Management
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programs working in the public sector of sport
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Administration
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NASSM
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North American Society of Sport Management
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NASPE
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National Association of Sport and Physical Education
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soecific knowledge neded to perform tasks associated with a particular position
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Technical Skills
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ability to lead, motivate, and communicate with employees
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Human Skills
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the understanding of the different parts used to make up the whole
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Conceptual Skills
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manager makes decision w/o input
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Autocratic I
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manager gathers on an individual basis
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Autocratic II
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manager shares info with individuals
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Consultative I
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managers share info in a group setting
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Consultative II
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manager facilitates discussion and group decision
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Group II
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4 P's
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Product, Price, Promotion, Place, (Public Relations)
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activites desgined to meet the needs and wants of sport consumers through exchange process
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Sport Marketing
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based in GNP, balance sheet, income statment, cash flow statement
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Financial Statement
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what you have to give up to get what you want
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Opportunity Cost
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how much more you have to spend to get more of what you want w/o worrying about what you already spent
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Marginal Cost
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where the amount of product supplied = amount demanded
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Supply and Demand Equilibrium Price
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business to business within a community, wages to employees, local taxes
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Leakage
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dollars spent on and off site
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Direcct Spending
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secondary spending as a result of direct spending
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Indirect Spending
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spending by employees of impacted businesses w/i the community
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Induced Spending
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how many time money can change hands in the community b4 it leaves or leaks out
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Regional Multiplier
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Who came up with the idea to implement an academic program dedicated to the administration of sport?
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Dr. Mason
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When and where was the first graduate program founded?
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1966 @ Ohio
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Name all of the academic content.
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*Socio-Cultural Dimensions
*Managemant Leadership & Organization *Ethics *Marketing *Communications *Budget & Finance *Legal Aspects *Economics *Governance *Field Experiences |
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How much does the sport industry bring in?
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$213 billion (more than agriculture, mining, motion pictures, agriculture, public utilities, and motor vehicles)
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Name the 6 keys to success
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*Education
*Experience *Network *Persistence *Mobile *Proactive |
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Break down the communication percentages of a manager.
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10% writing
15% reading 25% listening 30% speaking |
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the receiver understands the message intended by the sender
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Effective Communication
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What are the keys to effective communication?
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*effective planning
*integrity of the message *medium of transfer *type of info |
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What are the barriers to effective communication?
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*noise
*resistance to change *no credibility *not listening *bad environment *unsatisfactory appearance *using slang |
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Expalin upward, downward, and lateral communication.
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Downward- upper level to middle or low level
Upward- subordiantes to upper management Lateral- communication within the same level |
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Give examples of sports outputs and inputs.
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Output- press release, media guide, flyers, stats
Input- SportsCenter, PTI, SI |
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What is the difference b/t a publicist and an agent?
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A publicist deals with the media while an agent tries to get the athelte the most money possible.
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What are the 4 functions of management?
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Planning, Organizing, Directing, and Monitoring
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Explain the 4 functions of management.
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Planning- goals, objectives within constraints
Organizing- delegate tasks Directing- motivating and leading Monitoring- measuring the performance against standards |
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What are the 4 levels of management from the top to the bottom?
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*Top Level
*Middle Management *1st level management *Non-management Employees |
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What is the single most important function of management?
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Decision Making
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What is charisma?
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great qualities that has a great influence over followers
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Who did research on charisma?
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Max Weber in 1947
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What does SLEEPE stand for?
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Social
Legal Economic Ethical Political Educational |
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Know the decision making model
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Look at it
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What is the GAAP?
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Generally Accepted Accounting Priciple
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What is a pro forma statement?
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the projection of future financial situation based on current or historical data
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What are the sources of revenue?
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ticket sales, sponsorship, lexury suites, media, licensing and merchandising, concessions and parking
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What is the fan cost index?
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what a fan is willing to pay for a ticket and there is a cap
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What 2 leagues share their revenue from tickets with the respective league?
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NFL- 34%
MLB- 30% |
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What are the 3 types of bonds?
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Municipal, General Obligation, and Revenue
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What is a certificate of participation?
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where the government creates a corporation to buy a facility and the government leases the facility
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What is the NASC formula for measuring Economic Impact and what does it stand for?
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TEI= RM [TAS+(OTVxASDxND)] - EC
TEI- total economic impact RM- regional multiplier TAS- total administrative spending OTV- outta town visitors ASD- average spending a day ND- number of days |
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What is associated with a competitive balance?
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NFL parity
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What is asscoiated with a competitive imbalance?
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MLB
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Who has a competitive advantage?
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The New England Patriots
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What are the types of spending?
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Direct, Indirect, and Induced
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What are sum abuses of EI studies?
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*use wrong multiplier
*incorrect multiplier calculation *dont consider opportunity costs *local residents, time switchers, and casuals |
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What are the 2 major thrusts of sport marketing?
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*the marketing of sport products and services
*marketing of other products through sport promotions |
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What are the 2 characteristics of sport consumers?
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Involvement and Commitment
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Describe the 4 p's.
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product- what is trying to be sold
price- the value of the product and the price the fan must pay place- the channels to get the product promotion- activites to persuade the consumer to purchase |
