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7 Cards in this Set
- Front
- Back
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The transmission of a message from a source to a reciever. |
Ommunication |
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The process of creating shared meaning between the mass media and their audience. |
Mass communication |
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The learned behavior of members of a given social group. |
Culture |
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the notion that machines and their development drive economic and social change. |
Technological determinism |
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Media as a watchdog on government |
Fourth Estate |
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the ability to effectively and efficiently comprehend and use any form of mediated communication |
Media literacy |
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Simultaneous consumption of many different kinds of media. |
Media multitasking |
