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22 Cards in this Set

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Consumerism

Consumerism

Consumerism:

An economic theory that links prosperity to consumer demand for goods and services, and that makes consumer behaviour central to economic decision making

Economies:

Consumerism influences the economies of both Canada and the U.S. It reflects some common values that shape the economies of both countries.

Things to consider:

- quality or price of a good/service


- where it was made


- laws about health and safety





Consequences:

The decisions we make as consumers have consequences for the quality of life, citizenship and identity of ourselves and others, so it’s important to think about what does and what should influence consumer behaviour.

Focus Questions:

- How does consumer behaviour affect quality of life for individuals and groups in Canada and the U.S.?




- What affects the impact of consumerism on the economies of Canada and the U.S.?

What impact can consumerbehaviour have on the environment?




How do impactson the environment connect to quality of life?

Your consumer choices can create by-products such as wastes.

To what extent does consumerbehaviour affect the jobs and productsavailable to people?




How do jobs andproducts connect to quality of life?

North America’s auto industry used to depend on consumers purchasing new cars every two or three years.




Because of consumer pressure and foreign competition, today’s cars are better built,safer and have longer warranties. So, consumers use their cars longer and don’t buy new cars as frequently.

How mightmarketing affect consumer behaviour?




Whymight understanding the role of marketingbe important to you as a consumer?

Consumer behaviour has many impacts,including impacts on producers, jobs and the environment.

How can consumers act together to bring about change?




How can consumerism empower groups?

Boycott: A boycott is a decision by a group of consumers not to buy certain products. Some people boycott products as a way to respond to issues and this empowers them.

Identity:

Ex. Brand names, friends/family opinions




Conformity gives you an image of unoriginality, because you follow what everybody else is doing.




The choices we make as consumers can reflect our identity. What do your clothes say about your beliefs and values, and what you consider important to your quality of life? Consider how these factors may have influenced you when you bought these clothes.

Consumer spending plays an important role in both mixed and market economies:



(A certain % of economic activity)




Market: capitalism: could not exist without consumerism




Mixed: because it's socialism, relies on a consumer component, it would be communist without consumerism (government controlled/made)

Consumerism and Economy:

Through tax breaks and other measures, the government sometimes encourage consumer spending to keep their economies growing.





What effects economy?

How much profit a country’s economy makes from the goods and services it produces. How many people have jobs and are making an income.

How might the principles you find in these ads apply to advertising and marketing for all products — including clothes, electronics, entertainment and school supplies?

Identify ways the ads on this page promote informed decision making. Identify other ways they try to influence your decision making.




Peer pressure

Types of Marketing:

Bandwagon Effect: Encourages you to buy a product or service because everyoneelse is.




Emotional Appeal: Uses strong emotional language that connects with your fearsand desires.




Glittering Generalities: Relates the product or service to words or images that promiseeverything, but deliver little or nothing.




Plain Folks Appeal: Relates a product or service to the experience of ordinary folks.




Testimonials: Uses celebrities or experts to speak for a product.




Scientific Appeal: Uses statistics or scientific data to persuade consumers to buy aproduct or service.

Mixed/Market Economies:

In mixed and market economies, marketers create demand: they encourage you to buy products even if you don’t need them.

What issues about consumer behaviour do political cartoons raise?

-Gullibility of consumers


-empty promises of product advertisers


-side effects of supposed quality product

How does prosperity affect consumerism?

The prosperity of people, how well off they are, affects how much they spend as consumers.

How does prosperity differ regionally?

Prosperity varies within countries and among countries. The map below presentsregional differences in prosperity in North America. Because ofthese differences, the world considers Canada and the U.S.“developed countries” and Mexico a “developing country.”

IMPORTANT QUESTIONS:

• How does consumer behaviour affect quality of life forindividuals and groups in Canada and the U.S.?




• What affects the impact of consumerism on the economiesof Canada and the U.S.?

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