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8 Cards in this Set
- Front
- Back
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Explicit attitude |
Attitudes that we consciously endorse and can easily report. |
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Implicit attitude |
Attitudes that are involuntary, uncontrollable, and at times unconscious. |
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Central route to persuasion |
The case in which people elaborate on a persuasive communication, listening carefully to and hinting about the arguments , which occurs when people have both the ability and the motivation to listen carefully to a communication. |
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Peripheral route to persuasion |
The cause in which people do not elaborate on the arguments in a persuasive communication but are instead swayed by peripheral cues. |
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Attitude inoculation |
Making proper immune to attempts to change their attitudes by initially exposing them to small doses of the arguments against their position. |
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Reactance theory |
The idea that when people feel their freedom to perform a certain behavior is threatened, an unpleasant state of reactance is aroused, which they can reduce by performing the threaten behavior. |
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Attitude accessibility |
The strength of the association between an attitude object and a person’s evaluation of that object, measured by the speed with which people can report ow they feel about the object. |
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Theory of planned behavior |
The idea that people’s intentions are the best predictions of their deliberate behaviors, which are determined by their attitudes toward specific behabiors, their subjective norms, and their perceived behavrioal control. |
