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8 Cards in this Set
- Front
- Back
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social psychology |
the study of how people influence behaviours, beliefs, and attitudes of others |
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attitudes |
positive or negative evaluations of objects of thought |
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when do attitudes predict behaviour? |
1. attitude strength 2. attitude accessibility 3. attitude ambivalence |
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attitude strength |
firmly held and highly influence behaviour |
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attitude accessibility |
how quickly an attitude is activated from memory |
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attitude ambivalence |
attitudes that contain both positive and negative components |
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cognitive dissonance theory |
when related cognitions or behaviour are inconsistent ex. consistent - you think your health is important, and you don't eat junk food inconsistent - you think your health is important, you eat junk food |
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the power of others |
behaviour is shaped by our subjective perceptions of how others expect us to behave |
