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30 Cards in this Set

  • Front
  • Back
Conformity
Any change in behaviour caused by another person or group
Compliance
Change in behaviour that is requested by another person or group
Obedience
Change in behaviour that is ordered by another person or group
Informational influence
Influence from other people that is motivated by a desire to be correct and to obtain accurate information
Normative influence
Influence from other people that is motivated by a desire to gain rewards or avoid punishment
Social Norm
A rule or guideline in a group or culture about what behaviours are proper and improper
Autokinetic effect
In a darkened room, a stationary point of light will appear to move periodically
Crutchfield Apparatus
Machine that consists of an electrical panel with several rows of lights; it allows the efficient study of conformity by simulating the responses of numerous hypothetical participants
Foot-in-the-door technique
Strategy to increase compliance, based on the fact that agreement with a small request increases the likelihood of agreement with a subsequent larger request
Door-in-the-face technique
Strategy to increase compliance, based on the fact that refusal of a large request increases the likelihood of agreement with a subsequent smaller request
Norm of reciprocity
The principle that we should give back in return any favours that are done for us
Free-gift technique
Strategy to increase compliance, based on the fact that giving someone a small gift increases the likelihood of agreement with a subsequent request
Low-ball technique
strategy to increase compliance, in which something is offered at a given price, then then, after agreement, the price is increased
Scarcity Technique
strategy to increase the attractiveness of a product by making it appear rare or temporary
Liking technique
increase complaince, based on the fact that people are more likely to assist other they find appealing than others they do not find appealing
Norm of obedience to authority
The principle that we should obey legitimate authorities
Terror Management theory
Model hypothesizing that recognition of their own mortality raises anxiety in humans, which they can reduce by affirming and conforming to their cultural worldview
Social Impact Theory
Model that conceives of influence from other people as being the result of social forces acting on individuals, much as physical forces can affect an object
Psychosocial Law
Principle in social impact theory that specifies the nature of the relation between the size of a group and its social influence. The principle predicts that as the number of social forces increases, overall social influence also increases, but at a declining rate
Prejudice
A negative attitude toward members of a group, whihc is ofter very strongly held
Discrimination
Negative, harmful behaviour toward people based on their group membership
Genocide
An attempt to systematically eliminate an ethnic group through banishment or murder
Aversive racism
"modern" kind of prejudice held by people who do not consider themselves prejudiced and who would find any accusation of being prejudiced aversive, but who nevertheless harbour some negative beliefs and hostile feelings toward members of minority groups
Self-fulfilling prophecy
A process in which a perceiver's expectancy about a target person influences the perceiver's behaviour toward the target person in such a way as to elicit the expected actions from the target person
Subliminal priming procedure
A method of activiating a schema or stereotype by flashing words or pictures very briefly on a computer screen in from of a participant
Implicit intergroup bias
Distorted judgments about members of a group based on a stereotype, which can occur without the person's awareness
meta-stereotype
a person's beliefs about the stereotype that outgroup members hold concerning his or her own group
Scapegoat theory
a theory proposing that prejudice occurs because members of dominnat groups use discrimination against members of weak target groups to vent their frustration and disapointment
Realistic group conflict theory
theory proposing that when groups in society are perceived to be competing with one another for resources, intergroup hostility can be aroused, which leads to prejudice
Integrated threat theory
theory proposing that prejudice results from four types of threats: realistic threats, symbolic threats, threats stemming from intergroup anxiety, and threats arising from negative stereotypes