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16 Cards in this Set
- Front
- Back
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attitude
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pos/neg evaluation that includes affect, beh and cognition
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likert scale
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scale with anchors on ends
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response latency
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time to respond to stimulus in attitude question
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utilitarian function
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alerts us to rewarding/harmful objects and situations
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ego defensive function
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enables us to maintain cherished beliefs about ourselves by protecting us from awareness of our negative attributes
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terror management function
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cling to cultural world views
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value expressive function
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an attitudinal function whereby attitudes help us express our most cherished values in groups where they are reinforced
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knowledge function
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attitudes help organize our understanding of the world
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elaboration likelihood model
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model of PERSUASION that says there is a peripheral and central route
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central route
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think carefully about content, logic and arguments as well as related evidence
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peripheral route
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attend to superficial cues of message
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source characteristics
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characteristics fo the person who delivers the message
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sleeper effect
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messages from unreliable sources shift attitudes eventually
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agenda control
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media shapes what issues are important
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thought polarization hypothesis
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more extended thought about an issue produces mroe extreme ideas
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attitude inoculation
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small attacks upon beliefs engage our attitudes and enable us to counter larger attacks
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