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12 Cards in this Set

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Discriminate between conformity, compliance and obedience

Conformity - we adjust our behaviour to coincide with a group norm. E.g. obeying traffic laws, waiting in line



Obedience - a change in behaviour in response to commands from authority.



Compliance - change in behaviour due to someone not of authority. E.g. friend asks you to feed her cat for the week

Why do people conform?

Informational influence- people conform because they believe others are correct in their judgments.



Normative influence- people conform because they fear the consequences of appearing deviant.

How is compliance facilitated?

Through persuasion or manipulation.

Identify facots that lead to increased obedience in milgram's experiments.

Proximity of authority figure- more obedient if in the same room over on the phone



Proximity of Confederate being shocked- further away the more obedient



Experimenters clothes - if dressed in lab coat more obedient; regular clothes less

Explain the four persuasive techniques

Foot in the door technique- the influence prefaces the real request by first getting the person to comply with a smaller one.



E.g. friend asks you to pick him up from hockey, car broke down. Then asks when you get there to drive his friends home. More likely to since you're already driving him home.



Low balling technique- the influence secures agreement with a request but then increases the size of the request by revealing hidden costs



E.g. negotiate with salesman about comouter price. You're excited when you think you have it. Sales person then comes back and says manager wont do it and adds more money. You're more likely to still make the purchase.



Door in the face technique- the influencer prefaces the real request with a request so large that it is likely to be rejected.



E.g. home Reno ask for a huge mirror that you know they'll say no. Push the real mirror you want which is much smaller



That's not all technique - the influencer makes an initial request and before the person can respond increases the attractiveness of the request by offering an additional benefit or decrease size.



E.g. bake sale say cheese cake and cupcake are 1.00 but if say cheesecake is 1.00 but you'll throw in a cupcake with it more likely to buy when hearing something is free.

What is bystander apathy?

When people do or dont get involved of they are, for example, seeing an assault but also seeing theres tons of other people around.



Bystander apathy is when the presence of others causes you not to immediately help out or help at all.

Describe interpersonal relationships' steps proximity, familiarity and physical attractiveness

First attraction - this leads to desire to approach someone.



Proximity- we often develop relationships to people who are close to us.



Familiarity - repeated contact increases liking



Physical attractiveness- attractive people are pleasant to look at and possess better social skills.


Beautiful is good stereo type demonstrates that we associate good traits with attractive people.

How do we develop and maintain relationships?







Attachment theory tells us how people have different views on relationships because of their childhood attachments. These attachments assist in relationships throughout life Social exchange theory looks at relationships economically in that people are motivated to maximize benefits and minimize costs associated with relationships Investment model builds on above and suggests commitment is the best predictor of relationship

What affects attractiveness

Men think of attractiveness more than women



Averageness - the more average your face is the more attractive it is



Facial symmetry- the more symmetric face is the more attractive



Facial features - women with large eyes small nose small chin and full lips are most attractive


For men depends on women's menstrual cycle


Chiseled jaw when fertile and more feminine boyish face throughout west of cycle



Body shape - hourglass figure for women. Slender normal weight are more attractive than heavy


Mens bodies more attractive when tall and high shoulders

How does the presence of others affect our behaviour

Tend to go faster when racing


Tend to go faster when doing simple task with others etc.


Get more competitive in groups

What is social facilitation and social interference

Social facilitation- increase of performance of task when others are around in familiar tasks


E.g. - been practicing piano for 16 years and have a performance. Presence of ppl will increase performance.


Social interference- decrease of performance of task when others are around in harder tasks.


E.g. - have been learning Spanish for 2.5 weeks and need to speak in front of others. Presence of ppl will decrease performance.



What is groupthink and how is it affected by compliance

Groupthink is when group polarization(improvement of groups initial attitude through discussion with a group) and the need for agreement takes over and the need to explore other ideas and make good fair decisions.



From bonding with group members feel attached to group members beliefs and will agree with the decisions of someone leading. Because we are friendly were more likely to think they're right.