Social Influence - Minority Influence

Front 1

Minority Influence

Back 1

Form of social influence where a small group, sometimes a singular person (the minority), persuade others to adopt their beliefs, attitudes or behaviours. Leading to internalisation.

Front 2

Consistency

Back 2

Increased effectivity if minority keep the same beliefs between all individuals, synchronic consistency, and over time, diachronic consistency.

Front 3

Commitment

Back 3

Increased power if minority demonstrates dedication to their position such as sacrifice.

Front 4

Flexibility

Back 4

Increased effectiveness if minority is willing to accept possibility of compromise.

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Evaluation, W

Back 5

Wood et al (1994) – Meta analysis of almost a 100 similar studies and found that minorities who were consistent were most influential.

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Evaluation, M

Back 6

Martin et al (2003) – Minority position involves deeper processing of ideas. People are less willing to change their opinions if they listen to a minority group than a majority group.

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Evaluation of Minority Influence

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Minority influence research is often based around research with low-mundane realism meaning that it is therefore less applicable to real world situations.

Front 8

Snowball Effect

Back 8

With conversion numbers increase. The more converted the higher the rate of conversion this being the snowball effect.

Front 9

Social Cryptoamnesia

Back 9

When a social change has happened and you are aware of this but are not sure how the change came to be.