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46 Cards in this Set
- Front
- Back
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Internet
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A worldwide network of computer systems that facilitates global electroni communications via e-mail, the web, ftp, and other data protocols.
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Protocols
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Common rules for linking and sharing information.
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Distributed Network
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Characterized by many different hubs and links, which allows continuous communication even if some connections stop working.
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Centralized Netowrks
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How media content was traditionally delivered. A hub, such as a TV station, a newspaper publisher, or a cable company distributes content to many receivers.
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Web
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Information available on the Internet that can be easily accessed with software called a browser. It is named that Web because it is made up of many sites linked together; users can travel from one site to another by clicking on hyperlinks.
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HTML
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Hypertext markup language. This language allowed for the relatively easy creation of Web pages that can easily linked to all kinds of content, including other Web pages or sites.
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Web pages
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Documents or files, written in HTML, that are stored on a Web server and can be viewed over the Internet using a Web browser.
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Web Browsers
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Computer programs that provide computer users with a graphical interface to the Internet.
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Portals
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Web pages that provide starting points or gateways to other resources on the Internet.
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Search Engines
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Web sites that are derived to finding and retrieving requested information from the Web. Because search engines are the gatekeepers to information on the Internet they are extremely popular with advertisers.
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Social Media
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Digital media that connect individuals.
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Dvd's
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Digital Video Discs that have a large amount of storage space. DVD's can hold movies, music, and many other things that can be played on a DVD player or a computer.
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Interactive TV
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A personal audience venue where people can personally guide TV programming through a remote control box while watching TV.
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Broadband
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A type of digital transmission that enables a single wire to carry multiple signals wire to carry multiple signals simultaneously. Examples of broadband transmission include cable and DSL.
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Composition
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A facsimile of a finished ad with copy set in type and pasted into position along with proposed illustrations. The "comp" is prepared so the advertiser can gauge the effect of the final ad.
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Cookies
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Small pieces of information that get stored on your computer when you download certain Web sites. These cookies can keep track of whether a certain user has visited a specific site before. This allows the Web site to identify returning users and to customize the information based on past browsing or purchase behavior.
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Third Party Ad Servers
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A method of delivering ads from one central source, or server, across multiple Web domains, allowing advertisers the ability to manage the rotation and distribution of their advertisements.
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Behavioral Targeting
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Ability to track people's behavior on the Internet.
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Ad Impression
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A possible exposure of the advertising message to one audience member.
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Click Rate
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In internet advertising, the number of "clicks" on a advertisement divided by the number of ad requests. A method by which marketers can measure the frequency with which users try to obtain additional information about a product by clicking on an advertisement. Also called click-through rate.
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Keyword
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A single word that a user inputs into an Internet search engine to request information that is similar in subject matter to that word.
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Click-Throughs
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A term used in reference to a Web user click on an ad banner to visit the advertiser's site. Some Web publishers change advertisers according to the number of click-through's on a given ad banner.
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Affiliate Marketing Program
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A contractual advertising program, often used in e-commerce, under which a seller pays a manufacturer, marketer, or other business a percentage of the sale price of an item sold.
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Ad Networks
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The Internet equivalent of a media rep firm, ad networks act as brokers for advertisers and Web sites. They pool hundreds or even thousands of Web pages together and facilitate advertising across these pages, thereby allowing advertisers to gain maximum exposure by covering even the small sites.
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Web Site
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A collection Web pages on the Web that are linked together and maintained by a company, organization, or individual.
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Microsite
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A supplement to a Web site that is typically singular in focus and delivers on the current advertising messages.
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Landing Page
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The Web pages that a person reaches when clicking on a search engine listing or ad.
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Search Engines
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Web sites that are devoted to finding and retrieving requested information from the Web.
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Search-results page
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A listing of sites produced by using a search engine.
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Sponsored Links
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Links that are sponsored by the search engine used.
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Pay-Per-Click
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A type of advertising price structure where the advertiser pays based on the number of times a published as is clicked on.
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Banners
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Little billboards of various sizes that appear when a visitor lands on a particular Web site.
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Buttons
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Small versions of a banner that sometimes look like an icon, and they usually provide a link to an advertiser's home page.
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Rich-Media Advertising
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Internet advertising that utilizes full motion and animated technology such as Flash, Java applets, streaming videos, and interactivity.
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Interstitial
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Animated screens, often advertisements, which pop up momentarily as the computer searches for an downloads information for a requested Web page. Also known as splash pages.
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Rich Mail
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Technology that allows graphics, video, and audio to be included in an email messages.
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Sponsorship
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The presentation of a radio or TV program, or an event, or even a Web site by a sole advertiser.
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Classified Ad Web Sites
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Web sites that specialize in providing classified advertisements, often provided for free. Many classified ad Web sites are supported by ad banners of other advertisers.
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E-Mail Advertising
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One of the fastest growing and most effective ways to provide direct mail.
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Spam
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Unsolicited , mass e-mail advertising for a product or service that is sent by an unknown entity to a purchased mailing list or newsgroup.
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Customer Retention and Relationship Management (CRM)
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A promotional program that focuses on exisiting clients rather than prospecting for new clients.
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Viral Marketing
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The Internet version of word-of-mouth advertising e-mail.
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Most Common form of mobile advertising
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WAP (wireless access protocol), which is very similar to online banner advertising.
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Cons of Internet Advertising
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Complex and cumbersome to operate
Not a mass media Ad Clutter Requires constant consumer engagement Internet is not owned & sometimes not standardized Difficult to monitor if ads are on many web sites Intrusive |
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Pros of Internet Advertising
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Behavioral targeting
Interactive Instantaneous communication/feedback Ad networks give a greater ability of reach Accessibility ability to target specific groups of people or specific interest |
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Digital Interactive Media
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Internet
Online Services Digital Catalogs and Magazines Mobile Phones Interactive TV |
