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11 Cards in this Set
- Front
- Back
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Retailing
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All activities involved in selling products to final consumers
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Retailing Benefits
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Convenience
Product selection Special services Fairness in dealings Helpful information Prices Social Image Shopping Atmosphere |
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Retailer's Product
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Whole offering--assortment of goods and services, advice from sales clerks, convenience etc.
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Retailer's Place
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Location of stores, number of branches
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Retailer's Price
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Full or Discount
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Retailer's Promotion
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Advertising, sales promotion, public relations
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Depth
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Having a lot of products in each line. Ex: Borders
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Breadth
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Having a large number of product lines
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Convenience Stores - depth or breadth?
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Neither
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Mass Merchandising Approach
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retailers should offer low prices to get faster turnover and greater sales volume. (wal-mart)
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Internet Retailing
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Growth Stage - less than 2% of retailing sales dollars
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