Study your flashcards anywhere!

Download the official Cram app for free >

  • Shuffle
    Toggle On
    Toggle Off
  • Alphabetize
    Toggle On
    Toggle Off
  • Front First
    Toggle On
    Toggle Off
  • Both Sides
    Toggle On
    Toggle Off
  • Read
    Toggle On
    Toggle Off
Reading...
Front

How to study your flashcards.

Right/Left arrow keys: Navigate between flashcards.right arrow keyleft arrow key

Up/Down arrow keys: Flip the card between the front and back.down keyup key

H key: Show hint (3rd side).h key

A key: Read text to speech.a key

image

Play button

image

Play button

image

Progress

1/11

Click to flip

11 Cards in this Set

  • Front
  • Back
Retailing
All activities involved in selling products to final consumers
Retailing Benefits
Convenience
Product selection
Special services
Fairness in dealings
Helpful information
Prices
Social Image
Shopping Atmosphere
Retailer's Product
Whole offering--assortment of goods and services, advice from sales clerks, convenience etc.
Retailer's Place
Location of stores, number of branches
Retailer's Price
Full or Discount
Retailer's Promotion
Advertising, sales promotion, public relations
Depth
Having a lot of products in each line. Ex: Borders
Breadth
Having a large number of product lines
Convenience Stores - depth or breadth?
Neither
Mass Merchandising Approach
retailers should offer low prices to get faster turnover and greater sales volume. (wal-mart)
Internet Retailing
Growth Stage - less than 2% of retailing sales dollars