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3 Cards in this Set
- Front
- Back
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Retailing |
All of the activities involved in the sale of products to final consumers. Crucial to consumers in every macro-marketing system Must identify target market Make decisions on the whole marketing mix |
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Types of Retailers:
General stores Single-line or limited-line Specialty & Department stores Supermarkets & Mass Merchants |
Convenience store Door-to-door selling Telephone and direct mail Internet Brick-and-mortar stores: physical store + online Corporate chain
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Wholesaling |
Concerned with the activities of persons or establishments that sell to retailers, other merchants, business users, or institutional users, but do not sell in large amounts to final consumers. Many producers are now bypassing wholesalers |
